ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 12, 2015

Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again. Tweet It!].

Retention 48

Retention Conversion Acquisition Social Media 48

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Respond online and let the positive vibes go viral instead.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Respond online and let the positive vibes go viral instead.

Social Media 228

Social Media Media Customer Viral 228

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. And that can make or break your customer retention, especially in the early stages.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Look at their social media response here (was there at the time): OMG!

Curation 100

Curation Social Media Viral Startup 100

YoungUpstarts

DECEMBER 4, 2019

By understanding employee engagement , you can enhance productivity, improve retention in demanding fields and deliver higher quality products and services. Technology can make communication and socializing way easier without letting things run amok. Get Into Gamification. He’s written five books and thousands of blog posts.

Employee 147

Employee Technology Cofounder Viral 147

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

Social Media 198

Social Media Media Marketing Reputation 198

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

JUNE 27, 2013

The Power of Social Media. More specifically, most people will voice their pleasure or dissatisfaction on social media platforms such as Facebook or Twitter. When someone praises your company on a social media platform, it is important for you to respond to them and thank them for their feedback.

Social Media 69

Social Media Viral Media Customer 69

Startup Professionals Musings

MARCH 16, 2016

This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. These alternatives are used in lieu of traditional media such as radio, newspaper and television. These deals usually come with retention packages -- so be careful. It’s a term of respect and endearment.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

ConversionXL

JUNE 24, 2014

Users quickly took to Twitter and other social networks and roundly criticized the ad. For more social media marketing don’ts, check out Mashable’s 11 Biggest Social Media Disasters of 2012. 82% Of Users Said They’d Consider Trying A New Product If Someone In Their Social Network Recommended It.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

OCTOBER 14, 2021

And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. Or are you concerned more with customer retention and cross-sell opportunities? How often do you see [your brand] on social media? Establish your goals and baseline metrics.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

SEPTEMBER 2, 2019

Users quickly took to Twitter and other social networks and roundly criticized the ad. For more social media marketing don’ts, check out the biggest social media fails from 2018. Making your site social allows your users to easily share your content, products, and promote your brand.

Social Network 73

Social Network Viral Social Media B2C 73

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Organic Social Media Cannabis Marketing. Social media is one of the most critical organic cannabis advertising channels to master. PR and media outreach.

SMS 101

SMS Marketing Affiliate Social Media 101

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Content marketing is a centralized channel that also has overlap with others, such as SEO, social media, and public relations.

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

MARCH 28, 2021

You can also run competitions on social media, email, or both for increased website activity. Participate in Facebook community discussions in your field, answer questions on public forum websites, and connect with your followers on social media to implement an engagement strategy. Participate and engage the community.

SEO 179

SEO Social Media Search Campaign 179

Startup Professionals Musings

JULY 30, 2018

This emotional reaction leads to word of mouth and social media, resulting in many new customers. The value of such viral efforts is huge. They have negative emotional and viral reactions to people getting bonuses and raises, despite visible product and customer support shortcomings.

Customer 130

Customer Viral Retention Leadership 130

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Social media drives communication…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes.

Retention 48

Retention Metrics Acquisition Conversion 48

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

Startup Professionals Musings

AUGUST 10, 2014

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

JUNE 26, 2016

It’s only been in the last ten years that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee.

Revenue 145

Revenue Valuation Startup Viral 145

mashable.com

NOVEMBER 3, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! With integrations to social networks, team members can search for keywords and reply to and import new contacts and their real-time profiles into Bantam Live.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

AUGUST 7, 2019

Professional communities on social media are strong. You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. Tagging on Facebook is trickier but still worthwhile.

B2B 110

B2B Marketing Social Media B2C 110

Lightspeed Venture Partners

FEBRUARY 6, 2013

When we invested in Snapchat a year ago it had a few hundred thousand installs, but incredible retention and frequency of usage. Here’s the secret sauce to Snapchat’s viral growth: its group messaging functionality. We believed in their vision but the growth that Snapchat has seen has exceeded anyones wildest predictions. Low Emotion.

Viral 167

Viral Retention Social Media Conversion 167

Brandanew

MAY 11, 2016

Social Sharing. Press-Worthy Testimonials/ Earned media. Customer Retention. Various theories on new media are floating around the universe. Many wonder if social media is making us stupid , lonely or other things. This is how loyal customers help you: Customer Referrals. Customer Evangelism.

Social Media 100

Social Media Community Viral Retention 100

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media.

Analytics 78

Analytics Metrics Channel Software Review 78

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing?

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

MAY 2, 2017

There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) For example, Salesforce spends tons of people/money on social media posting/activity and you can see this on display on their Facebook, Twitter, YouTube and other presence.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

crowdSPRING Blog

AUGUST 20, 2018

Multichannel Merchant explains: One of the most viral examples of the “surprise and delight” strategy came from a rather traditional, old-fashioned brand: Morton’s Steakhouse. As the social media posts show, this small surprise is something that people love, and they return the favor by sharing it with their friends and network.

Las Vegas 63

Las Vegas Philadelphia Small Business Marketing 63