Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Intellectual Property 360

Intellectual Property Social Network Metrics .Net 360

The Startup Magazine

MAY 9, 2024

Both eventually went public, albeit WeWork via a special purchase acquisition company (SPAC). This strategic pivot is designed to address the issue of startups unsustainably broadening their customer base and product lines, which results in inefficiencies and escalates customer acquisition costs.

Burn Rate 88

Burn Rate Bankruptcy Startup Metrics 88

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Up and Running

JULY 15, 2015

Summarize—number of leads (subscribers), number of inquiries, number moved into nurturing stages (proposals, follow up campaigns), new sales and repeat sales (if tied to marketing and if not, these shouldn’t be included in your marketing ROI except to help you determine the long term value of the client). Cost Per Lead.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics.

Customer 285

Customer Metrics Algorithm Community 285

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Software By Rob

FEBRUARY 28, 2012

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Due diligence is the most important part of the process because it dictates whether you should move forward with the acquisition, and at what price. Photo by psiaki.

Acquisition 53

Acquisition Software Review Technical Review NDA 53

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

Agile VC

JUNE 5, 2011

How They Make Money: Groupon keeps a share of the coupon value (typically 40-50%) as its net revenue (1). in net revenue and passes $0.58 2010 Net Income: -$389M (net loss) (2). Financial Snapshot: 2010 Revenue: $713M. Run Rate Revenue: $2.6B (Q1 2011 annualized). 2010 Gross Profit: $280M. to the merchant.

North America 100

North America Chicago Boston Silicon Valley 100

Version One Ventures

DECEMBER 6, 2018

Before raising your B round, you’ll need to be able to show how you can scale sales and marketing and that you are starting to really understand your business. This metric is over 90% for best-in-class startups and is a huge driver for above mentioned LTV. It’s even better to be net negative (expansion dollars > churn dollars).

Acquisition 150

Acquisition Distribution Metrics Retention 150

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

But it’s surprising to me how many companies with recurring/subscription revenue don’t understand the interactions between the elements that make up customer acquisition cost (CAC), churn and lifetime value (LTV). Your company spends money on sales and marketing to acquire new customers (aka – new logos).

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Startup Professionals Musings

AUGUST 18, 2018

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Intellectual Property 160

Intellectual Property Entrepreneur Metrics .Net 160

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its monthly active users (MAU).

Metrics 120

Metrics Acquisition Revenue .Net 120

Steve Blank

MARCH 4, 2014

They measure their success on metrics that reflect success in execution, and they reward execution. These metrics stack the deck against a company that wants to invest in long-term innovation.). Our Investment Readiness Level is just one of those metrics.) What Does this Mean? By design not by exception. Lessons Learned.

IRR 335

IRR Startup Business Model Agile 335

Cracking the Code

JANUARY 14, 2014

I hope you will enjoy the read Simple CAC ratio As many companies are finalizing their 2014 financial plan ( feel free to use the Accel template ), I thought it could be a good time to write a short post on the CAC ratio - a simple metric that I defined in a blog post in 2008 (time flies!)

Cost 97

Cost Acquisition Customer .Net 97

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). A model that shows X% growth over time with no embedded correlation to sales/marketing is a huge red flag. 15) Bridge historical and projected data.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Up and Running

JULY 31, 2014

What is it about your business that made you think you’re going to make it this much in sales and yet somehow you didn’t achieve that. This means you need to set goals in sales and expenses. We really encourage you to think about your sales lines in terms of those big major categories. So think about sales goals.

Software Review 74

Software Review Sales Acquisition Small Business 74

Startup Professionals Musings

AUGUST 14, 2016

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Intellectual Property 161

Intellectual Property Metrics .Net Social Network 161

Up and Running

MARCH 9, 2022

Everyday business events such as expansion projects, acquisitions, low cash on hand, increased fixed expenses, increased borrowing, and even an increase in sales can be signs that it’s time to reevaluate your business risk. Contribution margin ratio = contribution margin / sales. Financial leverage = operating income/net income.

Equity 136

Equity .Net Balance Sheet Operations 136

YoungUpstarts

SEPTEMBER 7, 2014

Being able to charge more for a product is great, but along with higher prices come longer sales and payment cycles. Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Here are a few metrics your startup should be watching: 1. Revenue Growth.

Metrics 219

Metrics Churn Rate Startup Acquisition 219

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. Don’t focus on metrics like MRR too early on.

Metrics 117

Metrics SQL Retention Churn Rate 117

The Startup Magazine

APRIL 24, 2020

In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). Business’s net trend for the past few years/months. Variation of customer acquisition channels.

eCommerce 92

eCommerce Valuation B2C Revenue 92

Steve Blank

FEBRUARY 22, 2010

For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Web Metrics.

Balance Sheet 304

Balance Sheet Startup Burn Rate Metrics 304

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Try not to think of this as a sales meeting. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc.

Audience 139

Audience Social Media Email Ruby 139

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” There’s tools to do all of that.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Guy Nirpaz

AUGUST 10, 2011

This week, we’ll discuss how those metrics can be used to actually improve your company’s trial conversions. Trial conversion comes from multiple business processes: from sales, to marketing, to the product itself. For sales teams, it’s all about focusing on opportunities that matter most in your business pipeline.

Metrics 66

Metrics Conversion Acquisition Sales 66

Startup Professionals Musings

AUGUST 12, 2015

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. They benchmark their ideas against competition, use metrics to track acceptance, sales growth, and return on investment. Net result and reward. Ownership.

Intellectual Property 120

Intellectual Property Entrepreneur Metrics .Net 120

Startup Professionals Musings

AUGUST 14, 2015

Define metrics to keep on track for the journey. Common financial metrics include burn rate, gross margin, revenue growth and net profit. You also need a sales pipeline, customer acquisition costs and marketing costs as a percent of revenue.

Elevator Pitch 120

Elevator Pitch Burn Rate Startup Metrics 120

ReadWriteStart

AUGUST 26, 2022

The startup didn’t work out, but I found ways to be around it, whether it was on the sales side in Goldman for a few years. So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. Jonathan Siddharth. Sounds great.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

AUGUST 10, 2021

The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Your Instagram performance metrics will suffer: Fake followers and bots don’t like, comment, or view your posts after your initial purchase. Leverage influencers to expand reach.

Metrics 152

Metrics Audience Curation Algorithm 152

Version One Ventures

JULY 13, 2015

The dashboard is separated into three dimensions to measure the efficacy of your business: 1) overall marketplace metrics; 2) seller/supplier metrics; and 3) buyer metrics. Overall Marketplace Metrics. Seller/Supplier Metrics. Net promoter score (NPS). Buyer Metrics. Sellers/suppliers growth rate.

Due Diligence 60

Due Diligence Retention Metrics Revenue 60

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from Galyen cautions that many PMs get stuck inside what he calls “four walls.”

Management 85

Management Product Technical Review Software Review 85

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. What happens next?

Email 146

Email Social Media Cost Campaign 146