ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

Startup Lessons Learned

MAY 9, 2012

But commercial fishermen have to -- day in, day out -- in good weather or in bad -- acquire their target fish and then sell it for more than cost of catching it. Will you need a big net (full-page ads in the WSJ) to catch lots of small sardines? Or perhaps you need to chum (freemium) the waters a bit? It was a fairly organic thing.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. They measured success by the number of attendees, which they counted as net new prospects. Position Based.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

JANUARY 24, 2011

Not net profit, just value. Consuming the content at VS All Access improves my perception of the Victoria's Secret brand and perhaps even makes me a Net Promoter (something so precious to the company). 1: Assign campaign codes & track offsite converting goals (micro-conversions). We can compute profit et al later.].

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Take a week to segment that data and find out how to save 10% of the cost.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Cost per click: Track ad spending to improve performance Where to track CPC 12. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 18, 2019

You can save on research costs. polls, emoji sliders) collect market research data without the costs associated with research panels (with the aforementioned caveat that your audience isn’t a representative sample). If you’re not a big brand, influencer campaigns can generate the brand mentions (i.e. But it’s not for everyone.

Social Media 129

Social Media Media Marketing Campaign 129

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) You want to deploy low-touch campaigns to convert a higher volume of customers.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

AUGUST 10, 2021

One B2B brand that does this well is social media scheduling platform Later. To run successful influencer marketing campaigns on Instagram: Don’t obsess over follower counts: Unless you have a nearly unlimited marketing budget, it pays to focus on niche micro-influencers (i.e. Use your customer journey map to inform your strategy.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

MAY 27, 2022

Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. With lead generation , you cast your net wide to catch lots of fish. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. ABM focuses on driving demand to a targeted account.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. Best Free Trial Practices for B2B SaaS.

Conversion 48

Conversion Churn Rate Retention Metrics 48

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). The net result? Your free trial signups are hardly equal.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. While getting these links may seem like low-hanging fruit, keep an eye on the cost per link. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. It’s a simple matter of economies of scale – the more videos you purchase, the lower the cost per video.

Video 180

Video B2B Campaign Social Media 180

ConversionXL

JUNE 6, 2016

You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about. Baazarvoice , a user generated content tool, analyzed 30,000 net promoter comments from over 550 brands to find what promoters and detractors tended to write about in their comments.

Customer 48

Customer Email Campaign Conversion 48

Austin Startup

JUNE 26, 2019

Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you I also recently saw a post from a VC I respect immensely hailing the model of successful marketplace returns based on undercutting supply costs?—?and Lean into it. Step on the scale.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

MAY 31, 2017

In addition, you’re creating a “second net” that can capture leads your forms can’t. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Finally, we also use bots to run targeted messaging campaigns for capturing and qualifying leads.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Never bother to do a online usability study (it just costs $20 a pop!!). Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. It will kick off a really powerful conversation that will go well beyond attribution modeling and encompass everything from the campaign strategy, landing pages, abandonment rates and more. A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

million FCC net neutrality comments, things people around the world identify as their biggest threat , water consumption of a burger patty vs. daily cooking , the religious gap on spanking children , or a simple graph that rises profound questions about where we donate vs. diseases that kill us. Be it looking at 1.1 Just move the blue dot.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82