Startup Lessons Learned

MAY 9, 2012

They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. The book is still in production, so I haven't seen the whole thing yet. Will you need a big net (full-page ads in the WSJ) to catch lots of small sardines?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Women Entrepreneurs Can

FEBRUARY 27, 2024

Sales prospecting is a specialized endeavor that requires a deep understanding of both your product or service and the needs of your target audience. Effective sales prospecting goes beyond simply casting a wide net; it involves strategic targeting and personalized engagement.

Sales 40

Sales Artificial Inteligence Technology Lead Generation 40

A Crowded Space

AUGUST 27, 2014

So, even if you’re doing 100M in gross services, you’re really still doing less than 10M in net revenue. This creates a hurdle for a company to adopt the software solution that may create longer sales cycles or lower sales conversion. . Sales cycle decreases . Sales conversion increases.

Sales Cycle 110

Sales Cycle Software .Net Business Model 110

Hippoland

AUGUST 16, 2018

Note: by differentiation, I’m not talking about product or feature differentiation but outcome differentiation. For example: if you’re creating a new Mailchimp competitor, you might think your product is differentiated if let’s say your product has better tracking than they do. Especially at the early stages.

Sales Cycle 54

Sales Cycle Differentiation Early Stage Bootstrapping 54

Hippoland

AUGUST 16, 2018

Note: by differentiation, I’m not talking about product or feature differentiation but outcome differentiation. For example: if you’re creating a new Mailchimp competitor, you might think your product is differentiated if let’s say your product has better tracking than they do. Especially at the early stages.

Sales Cycle 48

Sales Cycle Differentiation Early Stage Bootstrapping 48

Hearpreneur

MAY 8, 2022

But it’s not always difficult as it sounds, it starts with thinking like the consumer, creating an experience for them, and ensuring your products align with their values. Companies like Dropbox are considered market disruptors as their products are unique and of superior quality. Photo Credit: Jared Stern. Tap into such markets.

Entrepreneur 131

Entrepreneur Audience Social Media Channel 131

Up and Running

DECEMBER 21, 2016

Net income to sales. A company with its cash tied up in accounts receivable and inventory (a low ratio of cash-assets) might not have enough cash to keep the lights on, much less to ramp up production if sales accelerate. Net income-sales ratio. It is found by dividing net income by total sales.

Metrics 60

Metrics .Net Cash Position Finance 60

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Each of these examples brings people closer to using your product.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. If your product was developed to solve a real-world problem, your ideal customers already exist. Stage 1: Target the right metrics for an effective long game. Don’t “create” them.

Demand 124

Demand B2B Distribution Channel 124

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. as your customers are profitable within the first year.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JUNE 2, 2022

ABM takes you from fishing with nets to fishing with a spear. This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. This required more product evangelism and customer wins. How complex is your product? Gates and weights.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 7, 2021

Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software. That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based. This is where you’ll see more ABM plays.

IP 98

IP Marketing Technical Review Software Review 98

Tim Keane

APRIL 14, 2008

If that leads us to needing additional sales people, can we forecast the benchmark for productivity based on past results? If we see that one sales person does better on a per account basis than others, can we hypothesize why and then test our suppositions to find the facts?

Ireland 60

Ireland Wisconsin Forecast Sales Cycle 60

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

MAY 30, 2017

But sadly, as we know, not all visitors who put a product into their carts end up buying. For most e-Commerce sites, product pages will generate most of the entries into the funnel. A typical checkout process could look like this: Product page, landing page, or recommendation page. Shipping and billing info.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

DECEMBER 8, 2015

It includes things like multi-step checkout paths, multi-page forms, and product recommendation wizards. It’s the path a user follows through your website interface to complete a task (make a reservation, purchase a product, subscribe to something). As Chris Goward explained in You Should Test That! How User Flow Affects Conversions.

Conversion 48

Conversion Analytics Matching Cost 48

ConversionXL

SEPTEMBER 30, 2020

Trials give potential customers a taste of life with your product at minimal risk. You have to identify priorities for optimization based on near-term and long-term goals, then test what works for your site and product. The first email that users receive should introduce your company and demonstrate the value your product provides.

Customer 121

Customer Sales Cycle Email Missouri 121

ConversionXL

NOVEMBER 13, 2019

Maybe that’s gotten me into trouble in some cases, where I’ve had to reinvent things that had already been figured out, but I think it netted out to be a benefit for our innovation.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email. ” 1.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Maybe that’s gotten me into trouble in some cases, where I’ve had to reinvent things that had already been figured out, but I think it netted out to be a benefit for our innovation.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email. ” 1.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Breaking down the blog–product barrier.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131