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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking. The Past (1985-2002).

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Metaverse – Hype of Reality?

Start Up Blog

Since its launch in 2004, Facebook was the clear winner of social networking with 3.6 But now, it is starting to wane as TikTok encroaches and people turn away from its social networking apps. 97% of FB / Meta’s revenue comes from advertising. 97% of FB / Meta’s revenue comes from advertising.

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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

× At Greylock , my partners and I are driven by one guiding mission: always help entrepreneurs. What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. the consumer internet landscape in 2004 vs. today. Reid Hoffman. Reid Hoffman.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Google is still a private company (their IPO was Aug 2004). The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. Facebook doesn’t exist, even as a walled-garden college social network (Mark Zuckerberg was part way through his freshman year at Harvard).

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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). AdSonar’s advertising platform applied proprietary semantic algorithms to automatically serve the most relevant ads to each particular content page. Quigo Lands Overture as Client, Rejects Their Acquisition Offer.

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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

Both of these moved signal a renewed focus on making both Profiles and Places pages more important in their ecosystem and perhaps ultimately in a social network of some sort. The cities chosen for the City Page beta test closely align with the first Google Offers beta tests and can be supported by the local Google sales and support staff.