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Are Business Plans Still Necessary?

Both Sides of the Table

I remember going to an Under the Radar conference in 2006 in the heat of the Web 2.0 Let’s take your revenue line. If you plan to charge more than them I need to know how your product will differentiate to command a premium. How will your costs scale as your revenue scales. Or lower revenue assumptions.

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How to Radically Stand Out with Brand Marketing

ConversionXL

And yet, revenue went up by 45% YoY. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. A few successful brands differentiate themselves with a brand moat. Since its 2006 foundation, YETI has built over 90K LinkedIn followers and 125.7K

Marketing 109
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A Rake Too Far: Optimal Platform Pricing Strategy

abovethecrowd.com

With each hand, a small percentage of the pot is scraped off by the dealer, which in essence becomes the “revenue” for the casino. While casinos use the term “rake,” a plethora of interesting word choices exist which all describe the same thing – keeping a little bit of the revenue for the company that is running the service.

Europe 101
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Time is the Enemy of All Deals

Both Sides of the Table

When Salesforce.com decided to buy my company in December 2006 I dropped everything and focused religiously on closure. If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. Any deal – ANY DEAL – that was pre 9/11 was suddenly in question.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2006 – only one year after implementing the customer feedback forum. million in 2004 to $6.5 The result? image source.

Retention 115
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How To Develop Your Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2006 – only one year after implementing the customer feedback forum. million in 2004 to $6.5 The result? image source.

Retention 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2006 – only one year after implementing the customer feedback forum. million in 2004 to $6.5 The result? image source.

Retention 105