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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Clicks are also a simple measure that you can get from basic link tracking packages. End of story. That’s all “top of funnel” analysis that leaves you flying blind as a marketer. Or Likes – LIKES!

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“Lessons Learned” – A New Type of Venture Capital Pitch

Steve Blank

Reply jordancooper , on November 12, 2009 at 8:08 am Said: Steve, sorry to do this in your comment forum, but I don’t see an email or contact. Reply Rishi , on November 12, 2009 at 6:35 pm Said: Thanks for sharing those slides. I use it as a frame of reference for measuring progress in my startup.

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How to Add Affiliate Marketing to Your Content

Duct Tape Marketing

He won the 2009 Affiliate Manager of the Year award there as well as leading Legacy Learning Systems to be named Most Improved Affiliate Program (with over 70% of the votes) and a second-place finish for Best Affiliate Program. How can you see meshing those things together as a way to actually be a great business champ?

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Story Behind “The Secret History” Part III: The Most Important.

Steve Blank

BTW, when the customers were “three-letter” intelligence agencies, contractors used an oblique way of talking about who they were working for: they were all referred to as simply the “customer.”) The “Good” Student » 14 Responses Shane Rogers , on April 6, 2009 at 1:37 pm Said: The names of ‘secret’ customers is funny.

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Customer Development is Not a Focus Group

Steve Blank

Endianness” refers to the byte order of data stored in external memory. » 25 Responses Mark Soper , on November 30, 2009 at 6:55 am Said: Steve, I’m working on a consumer internet product concept at the customer discovery phase. Reply Brent , on December 18, 2009 at 8:50 pm Said: Mark, you hit the nail on the head.

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Leading During Uncertain, Trying Times – Five Essential Practices

The Startup Magazine

The two companies I served during my tenure as a CEO faced high-stakes external crises; one company with the dot-com crash and 9/11, the other during the 2008/2009 Great Recession. Psychologists refer to this as the negativity bias. Note that I am not referring to a Pollyanna or “what, me worry?”

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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

on May 26, 2009 at 6:18 am Said: [.] Reply Dmitriy , on May 26, 2009 at 6:54 pm Said: I would like to humbly suggest banning the term “vertical&# altogether. Reply steveblank11 , on May 26, 2009 at 7:57 pm Said: Dmitry, I think your comment makes my point. The next few posts will make this clear.

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