Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

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Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

NOVEMBER 7, 2008

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

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Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter? End result?

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Customer Development Developer Customer Silicon Valley 203

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes such a model.

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Startup Lessons Learned

JANUARY 18, 2010

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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Continuous Deployment San Francisco Lean Wiki 151

Steve Blank

JUNE 8, 2009

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) How does product development differ in communications hardware versus enterprise software, etc. would look in each of the verticals.

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Vertical Silicon Valley RSS Marketing 123

Startup Lessons Learned

JANUARY 19, 2009

Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. If you want to expand your pool of available passive candidates, give a site like NotchUp a try.

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Lean Hiring San Francisco Continuous Deployment 140

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time.

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San Francisco Lean Continuous Deployment DC 68

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Which marketing channels drive the most traffic?

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Product Marketing Software Review Social Media 142

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. In a new venture, it’s typical that each team member will likely wear multiple hats (i.e.

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San Francisco Startup PHP San Diego 44

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. So far, so good.

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San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

AUGUST 16, 2010

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action.

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San Francisco Lean Analytics Continuous Deployment 167

ConversionXL

JUNE 9, 2016

Roughly three out of four consumers rely on social networks to guide their purchase decisions according to Gartner, July 2010. Here are five of those ten reasons, in summary… Make smarter inventory and product development choices by asking customers to vote on the products they’d like to purchase.

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Social Media eCommerce Media Audience 48

Hunter Walker

JANUARY 15, 2017

Hunter Walk: DSPTCH started in 2010 as a side hustle out of your apartment. Practically speaking, the burning need was to begin hiring employees so that I could spend more of my day on product development, partnerships and driving sales. and reached out. The majority of my hours was previously being spent on the logistical side.

Marketing 48

Marketing Design Acquisition Bootstrapping 48

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Customer Development (and Lean) is about continuous customer contact/iteration to find the right time for execution. Reply Amit , on January 22, 2010 at 11:34 am Said: Great article!

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Startup Lessons Learned

SEPTEMBER 19, 2009

In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Case Study: Continuous deployment makes releases n.

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San Francisco Founder DC Washington 150

Steve Blank

MAY 18, 2009

Next, you have to deal with the daily crisis of product development and acquiring early customers. And here’s where life gets really interesting, as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant.

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www.readwriteweb.com

OCTOBER 18, 2010

He should then bootstrap his product development by using the consulting fees. You have heard, I am sure, that venture capitalists only invest in very large market opportunities - $500 million to $1 billion. But you have, perhaps, heard less specific discussions on what angel investors are looking for.

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Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He should then bootstrap his product development by using the consulting fees. You have heard, I am sure, that venture capitalists only invest in very large market opportunities - $500 million to $1 billion. But you have, perhaps, heard less specific discussions on what angel investors are looking for.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Case Study: Continuous deployment makes releases n.

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San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 15, 2009

g2s The very abbreviated version of Customer Development (channeling Steve Blank ). Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

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San Francisco DC Washington Lean 92

Startup Lessons Learned

MARCH 31, 2009

My overwhelming takeaway from the most recent Lessons Learned survey is that there is tremendous hunger out there for in-depth opportunities for entrepreneurs of all stripes to develop their lean startup skills. As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help.

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Lean San Francisco Continuous Deployment DC 68

Startup Lessons Learned

JANUARY 11, 2009

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. And, most importantly, you have several reliable communciation channels to talk to them including including email, profile notifications, feed items and status messages. April 23, 2010 in San Francisco.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I was simply confused about what a plan was for. Love/Hate Business Plan Competitions Steve Blank [.]

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Business Plan Silicon Valley RSS Venture Capital 143

Startup Lessons Learned

JULY 31, 2009

Maybe location-specific "channels"? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule. July 31, 2009 11:16 AM BillSeitz said.

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San Francisco Lean Startup Continuous Deployment 68

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. Keep core development in-house. Do it yourself.

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Software Review Software Delaware Forecast 74

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.

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Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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San Francisco PR Lean Early Stage 168

Tim Keane

APRIL 24, 2006

The product development cycle was excellent. However, the distribution channel we had planned to use lacked the sophistication ultimately required by the product design, and the manufacturers adoption cycle was insufficient. The product development cycle was excellent. October 2010. September 2010.

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Wisconsin Angel Investor Bootstrapping Venture Capital 60

YoungUpstarts

AUGUST 4, 2015

by Melissa Lincoln, Senior Product Marketing Manager at Leadspace. Leadspace was founded in 2010 and maintains offices in both San Francisco and just outside Tel Aviv in Hod HaSharon, Israel. In particular, Melissa has held roles in engineering, professional services, and product management.

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B2B San Francisco Semantic 100

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). The solution for app developers caught in this vicious cycle is to develop competency in positioning. the fatigue rate of customers in that notification channel 2.

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Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Bring your questions.

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Customer San Francisco Viral Lean 156

ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Step 1: Product Development. Absolutely not.

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Retention Metrics Acquisition Conversion 48

Steve Blank

MAY 4, 2009

We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development.

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Silicon Valley RSS Non-Compete California 127

Startup Lessons Learned

NOVEMBER 22, 2008

Because the book is chock-full of examples of how to do this in older industries, I will focus on my experience integrating NPS into an online service, although it should be noted that it works equally well if your primary contact with customers is through a different channel, such as the telephone. April 23, 2010 in San Francisco.

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.Net Operations San Francisco Lean 158