Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The latter is particularly useful as an aggregated view for senior executives. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

AUGUST 19, 2016

in 2013 to 1.43 Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. But the best MCNs are so much more. Having business models that aren’t only ad-based.

Networking 366

Networking Media Distribution Video 366

Startup Professionals Musings

SEPTEMBER 24, 2012

These may be aggregated by an Angel group up to about $1M for an Angel round. Today these are only legal in the USA for non-equity rewards or pre-orders, but the JOBS Act will relax the accredited investor rule by early 2013. Diversify your total investment across several startups. Participate as a mentor in local startup incubators.

Portfolio 228

Portfolio Accredited Investor Liquidity Event SEC 228

View from Seed

JANUARY 8, 2015

As of Q2 2013, when I left to join NextView, they were generating around 2 million monthly views and had over 300,000 subscribers. Instead of immediate acquisition, blogging and building an audience are investments in the very near future (2–6 months) as well as the more distant future. At HubSpot, that floor is obviously huge.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

www.vccafe.com

MARCH 11, 2013

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. great web customer acquisition tutorials. aggregation.

Software Review 53

Software Review Technical Review Startup 53

K9 Ventures

OCTOBER 10, 2017

It is what Seed used to be from 2009-2013, until the Seed rounds got fat and bloated and the bar for raising a Seed round became a lot higher. Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. This has been pretty much what K9 has been doing since 2013. Q: What amount of financing is considered Pre-Seed?

Seed Stage 82

Seed Stage Finance Later Stage Equity 82

Occam's Razor

OCTOBER 14, 2014

Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

MARCH 13, 2013

Wowzers rock on, but after stuffing around with payment processors for months I finally put up my buy now button in January 2013 ($9 / month) and guess how many people signed up?…. Informly / Geckoboard or other aggregators. Of course I’m biased here but data aggregators or dashboards are awesome. It was a big lesson.

Metrics 111

Metrics Analytics Aggregator Revenue 111

ConversionXL

AUGUST 21, 2014

When they met to discuss and attempt to address the issue in January 2013, they realized they had little insight into exactly why customers were leaving. Lowering acquisition costs is one way to lessen the burden, but lowering churn is also critical, as the longer customers stick around the more they end up paying in subscription fees.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

DECEMBER 9, 2014

Skype became part of Microsoft so I was at Microsoft for two years and then in September of 2013 I left Microsoft and GroupMe to start Fundera which is an online marketplace for small business loans. You can kind of think of it like a kayak for small business.

Small Business 95

Small Business Finance Forecast Metrics 95

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. In the latter group I discovered that there were two common themes. Don't start with LTV, it is hard.

Metrics 166

Metrics Marketing Search SEO 166

practicetrumpstheory.com

JULY 14, 2010

So both Acquisition and Referral can be tabled for now. Almost all funnel analysis tools use a reporting period where events generated in that period are aggregated across all users. UPDATE – Jan 2013: For an extended treatment on actionable metrics, CLICK HERE for my short email course on Innovation Accounting.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

MARCH 26, 2014

Right away, I noticed that Firefox took a big dip in October 2013. This would lead me to explore funnel abandonment and exit pages for the Firefox browser segment before and after week 42 of 2013. Phrased differently, motion charts visually help segment data much better than the standard charting in Google Analytics.

Analytics 131

Analytics Conversion Metrics Europe 131