Retention Optimization: How to Increase the Value of a Conversion
ConversionXL
OCTOBER 12, 2015
A higher conversion rate is great, but as Peep says, “If you want to increase conversions, make everything that you sell one cent, conversions go way up, but you go out of business.” Well, it’s retention. (No, Your work isn’t done after the initial conversion (one night stand). Why Is Retention Important?
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