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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

And 2015 is expected to exceed that same growth with some projecting as much as $40 billion in revenue by 2017. Here are just a few ways that might be manifested in 2015: More Brands Advertising. This will increase supply and improve ROI for advertisers. Social Integrations.

Mobile 100
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Tech Industry Hiring In Canada Continues To Grow

YoungUpstarts

Since 2015, the rising interest abroad continues to contribute to steady growth. The most sought-after hires are computer programmers and interactive media developers. Tech companies need advertising, marketing, public relations, and technical sales professionals. This generated $16 billion in annual revenues in 2015.

Canada 167
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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].

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Go global or grow local? The Kiwi startup quandary

NZ Entrepreneur

Founded in 2015, Niesh provides an app designed to meet the challenges of the modern university student, and now offers both a suite of services for brands to connect with the youth market and deals to make every student’s life easier. The business evolved and the Niesh platform followed in 2017.

Global 51
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How Mobile Has Impacted the Customer Journey

Duct Tape Marketing

Mobile searches with the phrase “near me” and “can I buy” or “to buy” increased by 500 percent between 2015 and 2017. For that same reason, you need to have a presence on social media. Social media is also critical in this stage. Advertising can also help you stay top of mind.

Mobile 74
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. By early 2017, some publishers had had enough. Flexible Sampling (2017).

SEO 122
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Social Media Week Austin Returns This Month

Austin Startup

A Three-Day Digital Marketing & Social Media Event: February 20–22, 2019 —?—?— Social Media Week Austin (#SMWATX), an annual event designed to empower marketing, media and technology professionals through tools, strategies and tactics, is back for another year of new programming and the startup community is encouraged to attend.