Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. We could not have begun to reach a fraction of that audience with any amount of money if we did not reach through these channels. Well-tuned metrics are an absolute must.

Viral 62

Viral Product Channel Audience 62

Austin Startup

FEBRUARY 1, 2018

At any given moment, they are just as likely to be reading Man’s Search for Meaning or watching Helvetica on Netflix as they are to be watching The Profit on CNBC or discreetly thumbing through their well-worn copy of How to Win Friends and Influence People. from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. The Current State of PPC.

PPC 48

PPC Matching Campaign San Francisco 48

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The foundational elements of the framework are the consideration stages and the audience in each stage. There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. You have visits that you assume through organic search engine optimization. You need metrics because we’re human. Are we recruiting? Who are we recruiting?

Lean 60

Lean Business Plan Video Software Review 60

YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines. This is where Search Engine Optimisation (SEO) comes into place. Provide A Mobile Responsive Experience.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. Only talking to real-life people will help you figure out whether you’ve got a good product, or just a solution in search of a problem, or a product in search of a market.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

MARCH 20, 2015

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. So we needed high level content to match the audience + deliver a kickass experience. André Morys Web Arts (@morys) March 12, 2015. So how did it go?

Analytics 48

Analytics Texas Conversion Mobile 48

The Startup Magazine

APRIL 25, 2021

With so much competition all around, criminal defense law firms need to reach their target audiences in convincing ways. How did you get your clients pre-2015? According to data, more than 100,000 searches are happening for the keyword’ criminal defense lawyer’ every month. The answer would be referrals!

SEO 157

SEO Social Media Search Audience 157

The Startup Magazine

NOVEMBER 1, 2022

Search engine optimization can be one of the most challenging elements of digital marketing. These are searches related to your focus keyword. You can use Google Search to find these by just entering your focus keyword and looking at the bottom of the results to see what the search engine is suggesting here. .

SEO 157

SEO Semantic Engineer Search 157

Occam's Razor

SEPTEMBER 4, 2012

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). Snow, skate, surf and motox reports are perfectly targeted to the potential audience's tastes. Behavior/intent targeting (this one is so cool!).

Acquisition 144

Acquisition Mobile Customer Marketing 144

Up and Running

JUNE 21, 2017

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. You can further “educate” your Google Analytics metrics by using UTM parameters on your links. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. Alternatives to you are one click away, one Google search away, one tweeted recommendation away. Paid search. Billboards.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

Austin Startup

AUGUST 18, 2010

I propose the following metric: inclusion at the South by South West (SXSW) Conference ! After reading the wonderful blogpost on the BBC’s dynamic semantic publishing system , it reminded me that the Semantic Web has two audiences: the common web user (my mom) and developers. Mainstream for whom? So what else should we do?

Semantic 86

Semantic Web Wiki Guatemala 86

ConversionXL

JUNE 2, 2022

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. This allowed them to focus on one audience’s specific needs.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Hearpreneur

SEPTEMBER 16, 2015

A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Sep 16, 2015 at 10:40am PDT. #1 First, we searched for the names of companies that were in a business similar to ours to get an idea of what our name should be like. After looking at many extensions, we came up with the word ‘metrics.’ Image Credit: Mark Essien.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

ConversionXL

JULY 17, 2015

At ConversionXL Live 2015 we had an amazing testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. And the audience asked some of the toughest testing questions ever. Audience: Question? Audience: What’s the question?

Video 48

Video Mobile Conversion Audience 48

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. And so, when people are making buying decisions, they make those searches elsewhere. Around 77.5%

Social Media 145

Social Media Audience Media Marketing 145

Brandanew

NOVEMBER 6, 2015

In the beginning of 2015 I had less than 500 followers, now I’ve got over 22,000 – and I’ve helped clients do the same. In this post I’m going to share with you some of the fundamental rules that I’ve learned for building up a large audience on Twitter. A lot of the same rules apply for Instagram as well.

Social Media 100

Social Media Audience Australia B2B 100

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Are you reaching the right audience?

Analytics 100

Analytics Social Media Marketing Media 100

Up and Running

NOVEMBER 25, 2015

2015’s 10 friendliest cities for small businesses – (27:42). Peter: I’d be interested…this is something I’d love to hear from our audience. Peter: One of our biggest groups of business types here in our audience are somehow food related. I’m the number one search result, which is really exciting.

Texas 60

Texas Small Business San Antonio New Hampshire 60

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 10, 2015

This is a recording of the talk given by André Morys, the CEO of Web Arts , at ConversionXL Live 2015. So what I want to say is, conversion rate is maybe not the best metric we could use. If I’m searching for a new bank, I’ll say, “Bank, risk, great bank. Grab your tickets to the 2016 event here. ” No.

Video 48

Video Germany Conversion Cost 48

Duct Tape Marketing

MAY 13, 2016

According to the Marketing Budgets 2015 survey , which was published in association with Oracle Marketing Cloud, 79 percent of companies planned to increase their spending on digital marketing technology in 2015, which was an increase of 13 percent from the previous year.

Social Media 42

Social Media Marketing Media Email 42

crowdSPRING Blog

SEPTEMBER 13, 2017

According to the Search Engine Optimization blog Mr. SEO , …if you are in business, you should also know that 93% of all buying decisions start with an online search. Millions of consumers are searching the web for businesses on their smartphones, tablets, and smart TVs every day. Your Website Is Non-Responsive.

Flash 48

Flash Small Business Non-Compete Engineer 48

crowdSPRING Blog

SEPTEMBER 13, 2017

According to the Search Engine Optimization blog Mr. SEO , …if you are in business, you should also know that 93% of all buying decisions start with an online search. Millions of consumers are searching the web for businesses on their smartphones, tablets, and smart TVs every day. Your Website Is Non-Responsive.

Flash 48

Flash Small Business Non-Compete Engineer 48

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Search/Keyword Competitive Performance. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc.

Metrics 60

Metrics Analytics Non-Compete Search 60