Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

SEPTEMBER 26, 2017

That number is expected to increase to 43% by 2020. Much has been written about the gig economy, also known as the sharing economy, collaborative economy, or platform economy, and it’s clear, then, that this mobile-centric marketplace of freelance workers has shattered all expectations. We’ve made a problem.

B2B 133

B2B API Silicon Valley Portland 133

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

Social Media 185

Social Media B2B North America Media 185

The Startup Magazine

OCTOBER 24, 2018

We can get evidence in the stats that say, “ Videos drive two-thirds of the whole internet traffic and is anticipated to grow to about 82% by 2020”. With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing.

Software 105

Software Bandwidth API Flash 105

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Because each of the channels requires individual creative handling.

Social Media 60

Social Media Media Marketing Lead Generation 60

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Five Ways Crowdfunding Makes Market Research Obsolete | Business on GOOD – [link]. Integrated Marketing: If You Knew It, You’d Do It | Businessweek – [link].

Social Media 101

Social Media Small Business Design Media 101

ConversionXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

Marketing 100

Marketing Campaign Email Sales 100

VC Cafe

MARCH 31, 2021

Is there a marketing crunch in Israel? How should Israeli startups think about marketing? In the previous episode, we’ve heard from experienced CMO Hila Shitrit Nissim , and today VC Cafe features Ran Avrahami *, Chief Marketing Officer at Appsflyer, a leading SaaS mobile marketing analytics and attribution platform.

Marketing 179

Marketing Early Stage Seed Stage 179

ConversionXL

FEBRUARY 3, 2021

While many factors ultimately determine whether a business thrives or shutters, your market positioning strategy plays a critical role. This article will explore what market positioning is, how to position yourself effectively, and look at some examples from both established and up and coming brands. What is Market Positioning?

Marketing 153

Marketing Cofounder Differentiation Business Model 153

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. I recently attended the Meta Marketing Summit in Tel Aviv, which shined a spotlight on Israeli B2C tech.

B2C 148

B2C Generative AI Artificial Inteligence 148

Duct Tape Marketing

JANUARY 14, 2020

written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello welcome to another episode of the Duct Tape Marketing Podcast. Because not everybody gets into marketing wanting to be a videographer. Transcript.

Curation 39

Curation Video Viral Government 39

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. Without the proper technology to match people who wanted a ride with people who could provide that service, taxi and chauffeur companies were drastically underserving the potential market.

Internet 88

Internet Matching Vertical Hosting 88

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. 57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. (

SEM 113

SEM SEO PPC Marketing 113

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Go Mobile Or Go Home. Go Mobile Or Go Home. And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. For marketers, video is having its moment.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

Cracking the Code

MARCH 28, 2022

The first time I met Matan, Melio's co-founder and CEO, he told me that his mission was simple: he wanted to “help small business stay in business” by making B2B payments fast, simple and flexible. And then you realised that there was a gap for B2B. It became a new standard for paying friends and family.

B2B 62

B2B Cofounder Small Business 62

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. billion in 2020 and is expected to reach $603.5 Say you’re pitching a social media marketing platform. billion in 2023. This means that only 2.5

Campaign 129

Campaign Audience Advertising Conversion 129

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. That’s why it is a tried and true marketing scheme. Warren Buffet, 1997. You know what customers like more than free stuff?

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 User Expectations and The New Niche.

Demand 46

Demand B2B Curation SEO 46

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Part 1- Intro. Rand Fishkin.

Software Review 53

Software Review Technical Review Startup 53