www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

AUGUST 8, 2011

, and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Here’s my most recent blog post (with downloadable segments): 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

JANUARY 12, 2015

Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports. All data in aggregate is crap. Advanced segmentation ! The reason is simple.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. We are going to continue our quest today.

Analytics 145

Analytics Green Metrics Web 145

www.kalzumeus.com

AUGUST 13, 2012

If you believe that cynical Internet-types would be less likely to download it if it were phrased that way, you could hypothetically A/B test that, and you would hypothetically lose.). Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. ” (P.S.

Email 54

Email Software Review Software Campaign 54

ConversionXL

JUNE 21, 2015

Free email courses work way better than offering PDF downloads: people download those to their “PDF” folder, and never open again. Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Valentine’s Day campaign). Flip them around if needed.

Email 48

Email SEO Campaign Agile 48

Both Sides of the Table

JULY 10, 2011

Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data. Even if they’re not using this to target you with information sent via Twitter, they might use it in aggregate to determine things like the likely electoral votes in a region that will swing for a candidate.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. Question time for your Acquisition, Design and Merchandizing team. Jump-Start Your Learning. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. great web customer acquisition tutorials. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? Github -Â Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

APRIL 13, 2015

Download Solutions: Benefit From The Wisdom Of Crowds. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Download Solutions: Benefit From The Wisdom Of Crowds.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

AUGUST 21, 2014

Though it’s not possible to track when cards are actually printed, downloading the PDF file for printing is used as a proxy for tracking printing, since that’s the last observable step of the process. Patrick’s Bingo Card Creator is designed to allow elementary school teachers to use a list of words to create classroom learning aids.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

FEBRUARY 11, 2020

OR ‘download GIFs’ ?”. Check aggregator sites that feature tweets. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist. …” Use a “Download” CTA within your tweet, which often generates engaged traffic. But there are other options.

Conversion 68

Conversion Social Media Search Campaign 68

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

APRIL 1, 2020

It’s your best indicator of churn (the live-and-die metric for subscription stores), your best projector of profit, and perhaps your best aide in decision making when it comes to marketing and sales campaigns. Aggregates lie. At this point, all order data is still aggregated. You may already know that. Add the platform (e.g.,

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 30, 2012

Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Try to look at your top 25 campaigns and compare conversion rate.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 15, 2014

For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes. The downloadable link for the above CDP is this one: [link] You can find the others in the post.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. at a level of aggregation or granularity you need, and send it into your digital analytics tools.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Download Software. Which campaigns are higher AOV and which are the losers. Form submissions (leads). Trial signups. Content consumption.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: Bonus : Download: Three awesome analytics custom reports. 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Bonus : Download three awesome advanced segments. Total revenue.

Analytics 140

Analytics Web Metrics DC 140