Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Measuring customer acquisition is clearly not enough because not all customers stick around. lowering $1.50
Both Sides of the Table
MARCH 5, 2010
They called themselves a “social OS.&# Essentially I see it as two things: 1) an aggregator of social content from multiple places including Twitter, Facebook and soon even Gmail. The idea of aggregation is powerful in a world where your social communications are fragmented and increasingly hard to manage. Team Pip.io
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Steve Blank
MAY 29, 2011
The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. Congratulations.
ConversionXL
FEBRUARY 17, 2021
They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. Users can block first-party cookies, but doing so often impacts the user experience (e.g.,
ConversionXL
APRIL 18, 2019
The goal or activity may be to download, to buy, to obtain, to be entertained by, or to interact with a website or app.” Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists.
Agile VC
APRIL 17, 2011
Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). This was the large round to fund the acquisition of Sidestep.
Occam's Razor
OCTOBER 21, 2013
Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there? Ditto for Clicks.
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