SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. R : Retention - do they come back & re-visit over time?

Metrics 225

Metrics Startup Retention Acquisition 225

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Although your company's analytics are vital, simply investigating your own metrics is insufficient.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ConversionXL

JULY 28, 2021

It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Also, data captured while Debug Mode is running will be filtered out of your other reports so that it does not artificially inflate your metrics (in other words, no more separate GA properties for production and staging).” .

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Retention plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

David Teten

AUGUST 6, 2015

The official Standards are more granular, and are the equivalent of programming style: a set of standard methods which help you create an easy-to-use and self-documenting model. HOW TO MAKE THE ENTIRE DOCUMENT READABLE. I think far too few people take advantage of styles in both text documents and spreadsheets.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

ConversionXL

AUGUST 23, 2017

The important thing is that you can use and share the document in your organization to actually influence business decisions and move your company to being more customer-focused. ” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Image Source (Click to Enlarge).

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

FEBRUARY 22, 2017

Corporate transactions including mergers and acquisitions (M&A) and initial public offerings (IPO) bring necessary capital and resources to a growing company. Mergers and acquisitions can be fairly contentious and not all shareholders agree that it is in their best interest for Company A to buy Company B.

IPO 147

IPO Prospectus Merger Initial Public Offering 147

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). Customer retention. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. But for the few who do, they can maintain growth rates of X%/yr where X is much larger than cancellation, and do so with very little acquisition costs. ” It’s worse.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

DECEMBER 2, 2020

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Women Entrepreneurs Can

DECEMBER 7, 2021

A solid business plan is more than just a mere document. Excellent customer service increases sales, ensures retention of customers and generates positive recommendations. Do Have Performance Metrics. For your start-up, you need to have the right metrics to assess your business model. Do Create a Business Plan.

Founder 59

Founder Startup Metrics Reputation 59

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

Mucker Lab

APRIL 6, 2023

What's the best way to do a kind of documentation? You engage the marketing team and you do a lot of acquisition and people are coming. You're really getting enough early users to help you validate to achieve a certain level of retention rate. Those products are built for prosumers. What's the best way to do design?

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JANUARY 18, 2022

Document collaboration tool Bit.ai , for example, created a resource to help its target audience make an onboarding checklist: Not only does this offer tangible benefits (people learn how to create a checklist), it helps position Bit.ai For readers, when the time comes to purchase a document collaboration solution, they’ll remember Bit.ai

Equity 94

Equity Marketing Social Media Software Review 94

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. In response to the problem of worthless common stock, some companies have implemented employee retention plans, which are also referred to as M&A carveout plans. Straight Retention Plans.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

www.ere.net

JULY 15, 2012

Common reason for failure: no metric or feedback mechanism to measure the percentage of applications that were routed to the wrong job. Common reason for failure: the absence of a metric or feedback mechanism to measure the percentage of applications that were misclassified or that advanced without meeting minimum standards.

Hiring 57

Hiring Metrics Search Widget 57

ConversionXL

AUGUST 18, 2021

Leveraging employees as brand advocates can be a great way to improve company culture, but a formal employee advocacy program should plan to meet specific metrics and KPIs. The next step is to set specific goals and objectives for your advocacy policy. Your social media guidelines can be as long or as short as you want them. Conclusion.

Social Media 117

Social Media Employee Media Programming 117

ConversionXL

NOVEMBER 4, 2020

You can also use email to point them to helpful documentation or guides to get them started. Based on unique metrics and behaviours, you can identify when and where the user is most likely to upgrade, and tailor your marketing accordingly. Get them from thinking about your product to using your product as quickly as possible.

Conversion 103

Conversion Email eCommerce Community 103

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. You need to begin to “instrument” your customer acquisition process with analytics. What is some of the critical metrics that matter? That means you need metrics that prove you have it.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

JULY 25, 2022

Show how teams will track the success of each campaign, channel, or asset, including KPIs and goal-related metrics and the tools used to measure performance. The benefit is to “create personalized communications, better reach customer needs, and improve customer retention.”. Measurement. There’s no need to get any deeper than that.

Community 93

Community Marketing Retention Campaign 93

ConversionXL

MARCH 15, 2016

Support them with quick start documentation as well as example code and get out of their way as soon as you can.” And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. So, what does that mean? via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

VC Cafe

AUGUST 3, 2023

Meta of course has an interest in championing B2C startups – most of them use Meta for user acquisition (it’s easier to acquire consumers on consumer platforms like Meta and Instagram, which drives a big proportion of Meta’s revenue. founded in 2019, raised $13.5M Disclosure: a Remagine Ventures portfolio company.

B2C 148

B2C Generative AI Artificial Inteligence 148

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome. So I totally agree.

Iran 41

Iran Technical Review Non-Compete Lean 41

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

SEPTEMBER 30, 2020

LastPass, often used by teams and companies, highlights how to integrate with directories: Also consider: Linking to important documentation and FAQs. Shortening your sales cycle from, let’s say, six weeks to three weeks will reduce your CAC (customer acquisition cost) significantly. Image source ). Engage the unengaged.

Customer 121

Customer Sales Cycle Email Missouri 121

Up and Running

MARCH 11, 2015

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing an acquisition? Food, technology, bioscience, services, you need to know the metrics for your model. Are you landing a big sale?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Startup Professionals Musings

MARCH 5, 2023

Professional investors expect far more than an idea pitch – they are looking for a documented opportunity analysis and realistic financial projections. Managing marketing metrics and the sales pipeline. Follow-up is required for every sales lead, a pipeline built, and a sales process documented, with training for new reps.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

Startup Professionals Musings

JUNE 5, 2020

Professional investors expect far more than an idea pitch – they are looking for a documented opportunity analysis and realistic financial projections. Managing marketing metrics and the sales pipeline. Follow-up is required for every sales lead, a pipeline built, and a sales process documented, with training for new reps.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

ConversionXL

OCTOBER 19, 2017

I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc. The organization doesn’t feel like they can only ask for tests if they’re in marketing (or acquisition, etc.) No matter which approach is used, always ensure things are being documented and shared.

Chad 90

Chad Analytics Technical Review Framework 90

Startup Professionals Musings

MAY 15, 2016

Professional investors expect far more than an idea pitch – they are looking for a documented opportunity analysis and realistic financial projections. Managing marketing metrics and the sales pipeline. Follow-up is required for every sales lead, a pipeline built, and a sales process documented, with training for new reps.

Cofounder 120

Cofounder Term Sheet Acquisition Metrics 120

Startup Professionals Musings

MAY 9, 2015

Professional investors expect far more than an idea pitch – they are looking for a documented opportunity analysis and realistic financial projections. Managing marketing metrics and the sales pipeline. Follow-up is required for every sales lead, a pipeline built, and a sales process documented, with training for new reps.

Cofounder 120

Cofounder Startup Term Sheet Acquisition 120

steveblank.com

JULY 8, 2011

Managewith.us - Collaborative Task Manager Mavenlink - manage project communications, documents, schedules, budgets, payments Industrial Logic – Agile eLearning Misc Office Help Google Apps – cloud mail server, calendar, docs, etc. Lighthouse – Issue Tracking Tool.

Software Review 110

Software Review Startup Silicon Valley Analytics 110