Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. There's a Paid Search micro-ecosystem you can download at the end of this post.)

Analytics 60

Analytics Customer Metrics eCommerce 60

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively. Maybe or maybe not.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Competition (who comes up first consistently, ppc and organic). If yes, download it. " Et al. Play with it.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. 10:25] Are you seeing anybody selling parts of their companies rather than an entire acquisition? [11:19] They may just do PPC or just do SEO or just do creative, but they're all over the, the country. Like this show?

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? Twitter followers, downloads, page views – they mean nothing if people aren’t converting and paying you. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. CRO and SEO: The Perfect Couple?

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

NOVEMBER 28, 2018

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

PPC 117

PPC Search CPA Campaign 117

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 11, 2021

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. If all the pages got sponsored I’d stand to make $60,000.”. Source ).

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

OCTOBER 10, 2018

Before founding MobileMonkey, Kim founded WordStream , the world’s leading PPC (pay-per-click) marketing platform managing over a billion dollars of annualized ad spend for tens of thousands of businesses. Landing pages can collect leads, motivate downloads and/or generate sales. Messaging has eclipsed social networks in popularity.

Marketing 87

Marketing Software Review Campaign Widget 87

The Next Web

JANUARY 26, 2014

After downloading the Mailbox app you’d be told exactly which number you were in the queue (inevitably some crazy high number). But compared to other paid acquisition channels such as PPC, a referral program like this can require less ongoing maintenance and result in more high quality users. Why do I know this?

Thailand 167

Thailand Social Network PPC Singapore 167

Duct Tape Marketing

APRIL 14, 2022

I mean, eventually you can, but it it's kind of like SEO versus PPC, right? They're not normally the task with generating revenue, but we're like, Hey, if you put this in and you make money, you could take that money and then increase your budget for your own acquisition. RobertGlazer.com/outcomes. Like this show? Duct Tape Transcript.

Marketing 89

Marketing Affiliate Channel Software Review 89

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.

Business Plan 94

Business Plan PPC Lean Campaign 94

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

The realization of my idea started on an international trip when I was working as a consultant in mergers and acquisitions. In addition, Google gave us Pay Per Click ( PPC ) credit for racking up Google Checkout transaction fees, so at least we were getting something back in return for the excessive fees we were forking out.

SEO 86

SEO PPC America Design 86

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

MAY 27, 2022

3) Related ‘jobs’ might be to ‘download songs from the Internet,’ ‘make playlists,’ ‘discard unwanted songs,’ and ‘pass the time.’”. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. What the reader will get (“The Ultimate Mindmap on How To Integrate Onsite Retargeting to Your PPC Campaign”).

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics!

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Two acquisition segments is normal.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., And you also have, perhaps more useful, the industry wide acquisition strategy distribution. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Download the report” is easy to understand.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Bonus : Download: Three awesome analytics custom reports. When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

NOVEMBER 17, 2022

sale, sign-up, or download) compared to the total number of visits. The amount you pay for each click on a PPC ad. Customer acquisition cost (CAC). For example, if your goal is to increase sales by 30% this year, your KPIs might include metrics such as customer acquisition, conversion rate, and churn rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MAY 19, 2016

Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc. While there are a number of different classic funnel stages , for this article, we’re going to use Acquisition -> Activation -> Engagement -> Retention -> Resurrection.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). If you track an ebook download, follow up in two days with a question about the guide to spark a conversation. Account-based marketing is a methodology, not a tactic.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. You can download a sample growth meeting agenda , which Morgan shared at ConversionXL Live. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. In David Skok’s post, he says: “Life Time Value > Cost of Acquisition. (It

Customer 133

Customer Churn Rate Retention Acquisition 133