Berkonomics

JANUARY 5, 2023

The first rule: 10/40: One of my company CEOs recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

Acquisition 62

Acquisition .Net Retention Sales 62

The Startup Magazine

APRIL 12, 2023

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it. Let’s delve into life after the funnel.

Retention 132

Retention eCommerce Customer Artificial Inteligence 132

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost. Gross margin positive !=

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

Startup Professionals Musings

DECEMBER 17, 2013

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 252

Metrics Technical Review Retention Acquisition 252

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

Berkonomics

DECEMBER 22, 2016

One of my company CEO’s recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

Acquisition 48

Acquisition Retention .Net Sales 48

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

Up and Running

OCTOBER 7, 2019

Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Sales KPIs. Revenue and wins by type: compare revenue and wins among existing and new businesses.

Founder 71

Founder Retention Metrics Technical Review 71

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. million in revenue three years later is, “So effing what?”

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

AUGUST 13, 2019

This often means mergers and acquisitions, incremental innovation, marketing, and global expansion – which, over the long-term, only widen the gulf between the company and its customers. New customers are expensive to acquire, and typically produce less revenue than would current, satisfied customers.

Technical Review 145

Technical Review Technology Customer Qatar 145

Startup Professionals Musings

APRIL 11, 2022

Every business needs revenue to provide investor returns and offset costs. Free” is not an attractive revenue model to investors. Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Key resources. Key activities.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. Measuring customer acquisition is clearly not enough because not all customers stick around.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. in the past years, according to a research by IDC. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Retention plan. If you’re Salesforce, you solve the problem of disorganized sales pipelines and poor customer communication. Yes, of course.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Image source). Email performance.

Retention 82

Retention Developer Customer Programming 82

Hearpreneur

JANUARY 30, 2022

Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. Companies offer incentives such as signing and retention bonuses as well as unique job perks and flexible scheduling. Thanks to Adam Wood, Revenue Geeks ! #7- 21- Make more money from sales.

Entrepreneur 124

Entrepreneur Green Technical Review Social Media 124

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. Sales” is not a dirty word. A reliable paid acquisition channel results in a somewhat stable business. HT Tom Tunguz ).

Restful 202

Restful Founder Revenue Acquisition 202

Hearpreneur

JANUARY 19, 2022

After having to reduce and rethink our strategy during COVID, we observed that our community and sales have skyrocketed. Especially during challenging times, retention is significantly more crucial than acquisition. Due to that, we decided to widen our client base to increase our revenue. Photo Credit: Gavin Johnson.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

ConversionXL

SEPTEMBER 20, 2021

billion in ad revenue in 2020. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Revenue metrics.

Analytics 134

Analytics Metrics Channel Video 134

Growthink Blog

DECEMBER 27, 2017

Detail your customer retention plan. Detail all revenue streams. Be sure to include all revenue streams. Depending on the type of business, these may include sales of products/services, referral revenues, advertising sales, licensing/royalty fees, and/or data sales.

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. HubSpot : HubSpot provides a comprehensive user experience with marketing, sales, and customer service tools. A well-designed user experience can increase user engagement and drive customer loyalty.

Design 105

Design Product Churn Rate Architecture 105

Up and Running

JULY 10, 2019

Generating pre-sales before you open your doors. A common mistake made by a lot of first-time fitness entrepreneurs is that they wait for the doors to open to begin their sales and marketing. This ensures you have some recurring revenue coming to cover overheads in the beginning.

Retention 70

Retention Social Media Software Review Acquisition 70

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Startup Professionals Musings

JULY 13, 2019

Every business needs revenue to provide investor returns and offset costs. Free” is not an attractive revenue model to investors. Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Key resources. Key activities.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

AUGUST 14, 2013

Coupled with the rise of SOLOMO – Social, Local and Mobile - companies should tap on these socio-psychological attributes to generate revenue through social commerce. To do so, the authors propose “20 secrets for turning social media into social sales”, namely: 1. Find a way to tap onto this; 16.

Technical Review 145

Technical Review Social Media Curation Mobile 145

ConversionXL

JULY 28, 2021

Revenue prediction: The predicted revenue from purchases in the next 28 days from users active in the previous 28 days. . This summarizes key areas of your website: traffic, engagement, conversions, and revenue. Life cycle reports follow the traditional conversion funnel: Acquisition Engagement Monetization Retention.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

YoungUpstarts

DECEMBER 5, 2013

Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions. Too much was at stake, we couldn’t afford the risk of destabilizing everything and losing substantial revenue. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? customer acquisition process and channels). The sales-led GtM strategy. Target or enemy (i.e.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). A model that shows X% growth over time with no embedded correlation to sales/marketing is a huge red flag. 15) Bridge historical and projected data.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel.

Business Model 335

Business Model .Net Revenue IPO 335