Startup Professionals Musings

AUGUST 10, 2014

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. Long-term stability requires revenue growth and profit.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. If you have multiple versions of your product, how many are web vs. mobile? Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. per customer!

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

JULY 28, 2021

Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. To add additional streams for iOS and Android apps and Web: 1. Reports snapshot.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Startup Professionals Musings

JUNE 26, 2016

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). Customer retention. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

YoungUpstarts

DECEMBER 5, 2013

Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions. Too much was at stake, we couldn’t afford the risk of destabilizing everything and losing substantial revenue. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. When you’re creating new web pages, don’t forget about optimizing your URLs.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. For example, a web designer. Conversion Optimization as a Mainstream Discipline.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

NOVEMBER 17, 2021

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

SEPTEMBER 25, 2018

For example, I was on a call recently with a company that was struggling to get basic insights from their web app. They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.”

Retention 107

Retention Metrics Analytics Channel 107

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Apply these lessons to align your teams and drive revenue growth. NSM must: Lead to revenue; Reflect customer value; Measure progress. Defaulting to revenue.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Every ecommerce site has to obsess about Revenue. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

JULY 26, 2023

03:41] Number 2: Revenue and profit. [04:07] Look, AI is literally eating the web ChatGPT is more search than I don't know, Taylor Swift. So the next one of course is revenue and profit marketing is driving a lot of that, right? We'll go beyond sales to retention referral. 02:50] The areas of the gap analysis.

Marketing 55

Marketing Artificial Inteligence Retention Audio 55

Startup Professionals Musings

FEBRUARY 6, 2019

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 177

Analytics Retention Social Media Campaign 177

Duct Tape Marketing

JULY 26, 2023

03:41] Number 2: Revenue and profit. [04:07] Look, AI is literally eating the web ChatGPT is more search than I don't know, Taylor Swift. So the next one of course is revenue and profit marketing is driving a lot of that, right? We'll go beyond sales to retention referral. 02:50] The areas of the gap analysis.

Marketing 43

Marketing Artificial Inteligence Retention Audio 43

Startup Professionals Musings

DECEMBER 1, 2014

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Agile VC

FEBRUARY 2, 2012

I’ll focus for now on the business itself, there’s plenty of other info on the web if you care to understand the equity ownership or financing history of Facebook and frankly this has been fairly well known for awhile. ==. Financial Snapshot : 2011 Revenue: $3.71 2011 YoY Revenue Growth: 88%. Facebook, Inc.

IPO 100

IPO South Korea Venezuela Revenue 100

Startup Professionals Musings

MARCH 12, 2013

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 246

Analytics Retention Startup Social Media 246

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. mobile is ~50% of revenue, shorter form works better. mobile is ~50% of revenue, shorter form works better. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

www.kalzumeus.com

AUGUST 13, 2012

I could practically justify my consulting rates just doing dramatic readings of that for the web teams at my clients. Email Helps Get Marginal Revenue Out Of Existing Customers For Almost Nothing. You might as well be saying, “Have you considered using… the Web?” June 8, 2012. [.] June 8, 2012. [.]

Email 54

Email Software Review Software Campaign 54

Startup Professionals Musings

FEBRUARY 18, 2016

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Predictive advertisement targeting.

Analytics 120

Analytics Retention Social Media Campaign 120

Duct Tape Marketing

JANUARY 3, 2023

07:40): Now, obviously, that may not make the phone ring, that may not actually take you from a revenue standpoint where you want to go. I mean, they're starting to produce content, they're starting to optimize some of their assets out there, but they're not really converting any of that web traffic.

Customer 84

Customer Marketing Engineer Advertising 84

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

NOVEMBER 29, 2018

Freemium and free-trial signups have one thing in common: Neither generates revenue. Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Those near-term sales, while enticing, may erode a brand and hurt retention. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Gust

NOVEMBER 4, 2011

Never missing an opportunity for a good war story, I’d like to revisit one high-profile transaction, the $650 million acquisition of MySpace by Fox Interactive Media in 2005, on which I spent many sleepless nights along with the rest of the deal team. Read on for a fuller explanation. Intermix and its advisors weren’t fools.

Valuation 98

Valuation Pre-Money Valuation Merger Vesting 98

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use. So for our email campaign analysis let’s look at metrics using that framework.

Metrics 137

Metrics Campaign Email Marketing 137

Duct Tape Marketing

AUGUST 4, 2022

You put in keywords about your brand, your industry, your competitors, your products, and the social listening tool goes out there into the worldwide web and on social media channels and listens for those terms that you've put in and then brings all of the information back to you on what's being said about those terms. million in revenue.

Social Media 86

Social Media Conversion Media Artificial Inteligence 86

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next.

API 167

API Viral Startup Retention 167

Duct Tape Marketing

AUGUST 10, 2022

John Jantsch (07:39): Now, obviously that may not make the phone ring that may not actually take you from a revenue standpoint where you want to go. I mean, they're starting to produce content that they're starting to optimize some of their assets out there, but they're not really converting any of that web traffic.

Customer 75

Customer Marketing Social Media Engineer 75