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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

Campaign 149
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The Consumerization of Business Software ? AGILEVC

Agile VC

There’s a couple different forces I see at work: 1) Selling & Customer Acquisition - In the last 5 years, the biggest force in business software was the impact of the cloud as an infrastructure layer and product/service delivery mechanism. companies on user acquisition are increasingly being applied to SaaS companies.

Software 100
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Startup Strategy Roundtable: Not Coming To The Rescue Of Victory

ReadWriteStart

I have seen this criticism at various places where this recap is syndicated on a weekly basis, as well as in certain random forums on the internet. But once a set of reference customers are in place, this business definitely needs a telesales channel, not a direct, feet-on-the-street sales force.

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From Google Hire to Transformify: How to Switch ATS Provider Risk Free

Transformify

Are the job listings syndicated with external job boards? Usually, some job listings are syndicated for free and receive limited traffic, while others are syndicated at a fee and receive much more targeted traffic. There are also ATS providers that do not syndicate job listings with external job boards at all.

Hiring 95
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Google VP: Here's How to Get Bought By Us

mashable.com

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

3) Groupon’s Business is Like An ATM: Groupon is currently unprofitable on a GAAP basis thanks to acquisition related expenses in 2010 as well as ongoing marketing spend to acquire customers. If Groupon’s growth rate drops by 80% they’ll still be nearly tripling top line sales in 2012. Author howerl.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

The value ascribed by subsequent investors (in a secondary); buyers (acquisition); or the public markets (IPO). Coinvestors: Flexible VC terms have not been standardized, which may make the investment harder to syndicate. Typically stable, high margins; repeatable sales model; clear path to profitability; and high growth potential.