article thumbnail

Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119
article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), YouTube is magnificent.

Analytics 149
article thumbnail

Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. We dug deeper into the other part of analytics and found that this trend is growing in many countries.

eCommerce 185
article thumbnail

Emerging Strategies to Grow Your Business at a Fast Pace

The Startup Magazine

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. You may want to look at analytics from your website and your social media, and those of your competitors’ online presence. This research will help you fine-tune your margins while offering competitive rates.

article thumbnail

5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Social media analytics. February 9, 2012 by Ann Smarty.

article thumbnail

7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.