Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? Somebody tells me about a book, I’m going to go buy it on Amazon. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Because your actions are merely repetitions.

Conversion 48

Conversion Technical Review Software Review B2B 48

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money. Customers are doing dynamic pricing work, too.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JUNE 16, 2022

For example, if I discover that a prospect is investing a lot of advertising dollars on radio ads but has no way to track which calls result from those ads, then I know that they could benefit from a call tracking system.”. Does adding social proof increase conversions? Retargeting is a proven way to increase conversions.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

DECEMBER 9, 2013

They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JANUARY 20, 2010

If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation. Earning in-context relevant links works best.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. micro-conversion). For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Take Smashing Magazine’s personalized email for its book ‘Click!’:

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. look at that person, give them a hug, then mark them in your book as enemy using red ink. Transactions, Revenue and Ecommerce Conversion Rate. Many reasons.

Analytics 141

Analytics Metrics Mobile DC 141

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. You can listen to the podcast here, and read the full transcript of the conversation below. So the vast majority of our competitors thought, “Well, who owns the address book of a professional?

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. You can listen to the podcast here, and read the full transcript of the conversation below. So the vast majority of our competitors thought, “Well, who owns the address book of a professional?

Cofounder 69

Cofounder Differentiation Search Advertising 69

crowdSPRING Blog

SEPTEMBER 5, 2014

Here’s a fun parody from IKEA, poking fun at those ads and promoting the annual IKEA book catalogue. A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. A Great Job Interview Requires a Great Conversation – crowdspring.co/1w2Owuk.

Social Media 92

Social Media Small Business Design Media 92

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 91

B2C B2B Business Model Sales Cycle 91

Mike Michalowicz

FEBRUARY 11, 2013

Purchase a membership that allows you to advertise your business and USE IT. Conversations are happening all around you – are you listening, are you participating? Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. Write A Book. Are you a thought leader? Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

Software By Rob

OCTOBER 14, 2010

I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. My most recent use of this approach, for my book , yielded a conversion rate of unique visitors to emails of just under 50%.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

MARCH 3, 2021

In terms of the ideal length of a PPC campaign, I recommend you have enough monthly budget to acquire at least a few hundred clicks (you need enough conversions to calculate a statistically significant conversion rate.) 5) Optimize your landing pages for conversion. 2) Use single keyword ad groups. I would bid $1.07 – $1.41

PPC 146

PPC SEO Campaign Analytics 146

Software By Rob

AUGUST 18, 2010

So when I launched Bidsketch — a SaaS based proposal application for designers — offering a free plan was a no-brainer in my book. This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. That’s not 8%.

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

DECEMBER 9, 2013

Did you know advertising research has shown emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V It’s important to note that Aaron Walter, their chief of UX wrote the book on designing for emotion , which is essential reading if you want to go deeper into this subject. image source.

Sales 126

Sales B2B Campaign Video 126

online.wsj.com

SEPTEMBER 23, 2012

Advertising. Consumer Services (B2C). Advertise Locally on WSJ.com. The quality of conversations can deteriorate when real identities are not provided. Advertise Locally. » More. Loading… Asia. Management. Media & Marketing. Small Business. More Industries. Accounting. Broadcasting & Entertainment.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Austin Startup

OCTOBER 29, 2017

I’ve often said over the years that anyone can sell completed software that works as advertised. Attention to buying process is especially meaningful in B2C; it’s a truism that changing buying habits is very difficult. Keep in mind the point of view in your sales conversations. You will never lack for resources on this art.

Sales 48

Sales B2C Matching Austin 48

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

AUGUST 5, 2015

That’s the question I asked a panel of conversion and growth experts. Joel Klettke , Business Casual Copywriting: “Social proof is immensely important for landing pages, to the point that it’s one of very few elements I’ve never seen reduce conversion rates in my own tests. Here’s what they had to say….

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Up and Running

MAY 21, 2014

Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling. And here’s why: this is a study that I quote in the book from C.E.B. I created, in anticipation for my book, I created. This is a tool, List.ly allows you to very easily create.

Marketing 72

Marketing Social Media Sales Media 72

Austin Startup

MAY 29, 2019

In totality, these posts are at least as long as most business books. I believe the single best report released from Bazaarvoice to describe this network effect with hard data is The Conversation Index, Vol. In investing in B2C, we also look for network effects but usually those are created rather than natural.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. GoNet Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

mashable.com

OCTOBER 5, 2012

Before you can even finish your pitch, people are already making judgments of your company, and bad names can be a real distraction to important conversations. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Advertising.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers. Keep up the great work!

Software Review 110

Software Review Startup Silicon Valley Analytics 110