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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Lesson 1: Correlations don't imply causality.

Metrics 165
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75
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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. Marketing Podcast with Todd and Laure Fisher.

Metrics 85
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8 Tips For Quantifying Traction In Your New Venture

Startup Professionals Musings

If your phone app or service is free, then the number of users or downloads better be impressive and growing exponentially. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? PPC stands for “pay-per-click advertising.” Let’s get started. What is PPC?

PPC 81
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 319
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17]

Revenue 79