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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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The rise of native advertising: Fine or farce?

The Next Web

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. Native advertising is not new.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship. How long that will last is another question entirely.

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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones.

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Incorporate Your Startup at the Right Time

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship. How long that will last is another question entirely.