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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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The Top 10 Duct Tape Marketing Podcast Episodes for 2020

Duct Tape Marketing

Staples has developed a reputation in the marketing industry for being a creator of viral content. He is also a New York Times and #1 Wall Street Journal bestselling author himself. Closing the loop on your marketing investment, on your channels, on your customer engagement, are important.

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Announcing First Round’s Investment in GroupMe

This is going to be BIG.

He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt. What you might lose in the power of search and virality, you gain in the additional ways users will interact with you. What we saw here was Twitter built for the way mainstream users want to connect.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship. Unfortunately, none are very focused on Florida (California and New York are the top two destination). How long that will last is another question entirely. Steve Jobs Speaks Candidly About the.

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HOW TO: Build an App for Your Small Business

mashable.com

This directory was created by New York-based digital agency Kettle , “because it’s easier for Indiana Jones to recover the Sankara Stones than for someone with an idea for an app to find a decent app developer,&# according to the site’s creators. View More » Jobs VP of Sales at Mashable (New York, Ne.