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Integrating Creativity in Business

Duct Tape Marketing

Integrating Creativity in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sarah Avenir. In this episode of the Duct Tape Marketing Podcast , I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet , a design and software consultancy that’s kind of hard to describe.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The result wasn’t as damaging for the brand as advertising experts predicted. Ellie Shedden, founder of marketing agency The-Oop , experienced this first-hand.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Tech Checkup: Cloud Technology Redefining the Dental Industry

The Startup Magazine

Entering the market under a huge student loan debt burden , millennial practitioners may gravitate to the DSO model because it doesn’t require the type of huge capital investment involved in starting a private practice. Marketers always say that the best advertising is good word of mouth, and that has definitely been our experience.

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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

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Student Startups: How To Launch Your Business While In College

YoungUpstarts

However, some of the college startups have been successful ventures like InviteMedia, a company started by Nat Turner while at the University of Pennsylvania with the aim of buying digital banner ads. Assessing what is in the market as well as the competitors’ strength and weakness makes it easier to implement the ideas. Competitors.

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