This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. A week or so ago, we launched the Key Hire Wire at First Round.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

www.xconomy.com

JUNE 9, 2012

The firm, Correlation Ventures, is using predictive analytics technology to tilt the odds in its favor. In fact, by using analytics software that relies on a different way of measuring risk, the San Diego firm is becoming known in some circles as “the Moneyball of venture capital,” according to David Coats, a co-founder and managing partner.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Share of Search.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Both Sides of the Table

OCTOBER 1, 2009

When the NVCA or PriceWaterhouse surveys come out at the end of year I’m not saying they will necessarily will show aggregate $$$ or deal numbers up. But there are many zombie VC’s with no more investments left in their portfolios so it’s hard to know which trend has more impact. This is one book-end of the cycle.

IPO 255

IPO Investment Bankers Venture Capital Marketing 255

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

View from Seed

OCTOBER 7, 2015

B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. Authenticity to NextView. Authenticity to NextView. Where will people watch?

Search 120

Search B2B Artificial Inteligence Semantic 120

View from Seed

OCTOBER 7, 2015

B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. Authenticity to NextView. Authenticity to NextView. Where will people watch?

Search 120

Search B2B Artificial Inteligence Semantic 120

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. I dare say even more than Search (and without a shred of doubt, more than Social Media). Most good email providers will do this automatically for whatever web analytics tool you use. Every fiber of your being. Every thought that crosses your mind.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

MAY 19, 2014

None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. In the panel displayed, select or search for the first data source you want to compare. Combining Google Analytics data with imported data. Here’s what you need to know. Well, you can.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Focus on Economic Value from your search advertising.

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

APRIL 6, 2009

The Search Based Keyword Tool (SbKT) was that for me. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. One of the most common phenomenon is the long tail of search. Astonishing is that not?

Search 103

Search PPC Matching Analytics 103

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Unlike other companies, we are a true digital record label, not aggregators. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Our project.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in all analytics tools.

Metrics 151

Metrics Web Analytics CPA 151

mashable.com

SEPTEMBER 22, 2008

Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents. ReputationHQ – Online reputation management app that searches for your desired information across millions of websites. Weefolio – A free online portfolio creator.

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

FEBRUARY 14, 2010

We provide our customers with a combination of sophisticated data analytics techniques. mobile telephone operators, broadcasters, content aggregators and media agents. Cvidya – cVidya is a product company specializing in Revenue Assurance, Data Integrity and Dealer management solutions.

Mobile 109

Mobile IP SMS Networking 109

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â??

Software Review 53

Software Review Technical Review Startup 53