ConversionXL

SEPTEMBER 10, 2019

In the rest of this post, I’m going to try to talk you out of building one. We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions.

Conversion 133

Conversion Technical Review Channel Engineer 133

View from Seed

JANUARY 8, 2015

But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.” Similarly, the value of a blog is how much work each post does for you in aggregate. Scanning the rest of the monthly rankings, I noticed that this wasn’t an exception. It was the rule.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. The rest of y’all are missing out, seriously. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are.

Email 54

Email Software Review Software Campaign 54

ConversionXL

APRIL 10, 2019

Form analytics and conversion optimization. It’s best paired with other quantitative and qualitative research as part of a thorough conversion research process. Further, if forms aren’t the low-hanging fruit of your optimization campaign, it may not make sense to spend time gathering more data (yet).

Analytics 130

Analytics Metrics United Kingdom Software 130

abovethecrowd.com

OCTOBER 1, 2013

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Basic conversion is easy to understand. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

SEPTEMBER 2, 2020

The downside is “free” usually comes with some restrictions like less customization and you’ll likely have to do some manual work to connect your survey results to the rest of your subscription data. Here’s an example of a successful campaign from how we did things at Baremetrics a few years ago. Tools like Intercom and Customer.io

Retention 83

Retention Email Customer Aggregator 83

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. But for the rest of us, who create content because we care passionately about having an impact on the world, we need to rethink the process by which we do it.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. Here’s the rest of the picture. Sub optimal. It is rare that we care about behavior.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. Movie Studio: The Fate of the Furious.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

MARCH 8, 2010

All other metrics, those that fall into the nice to know or the highly recommended or the I don't know why I am reporting this but it sounds important camp need to be sent to the farm to live our the rest of their lives! Key Performance Indicator: Conversion Rate for Top Search Keywords. Ready to rock it? " So what? . "The

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

MARCH 4, 2008

For the rest of us, let's take a step back. campaigns, and so on and so forth. All critical data that helps you step up your game – improve your campaigns, fix pages, fire someone. Why is it that we only have one percent conversion rate ? Made good progress already? 4Q is for you. Check out the rad video below!

Analytics 104

Analytics Metrics Web Aggregator 104

ConversionXL

JANUARY 8, 2020

Working with this dataset can be valuable in terms of understanding the underlying structure of Google Analytics data and experimenting with a number of advanced statistical and data mining techniques that can’t be applied when the data is in aggregate form (which is the norm with standard Google Analytics.). Let’s have a closer look.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. The latter is particularly useful as an aggregated view for senior executives. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

JANUARY 16, 2020

It’s very much a partnership where we give you the opportunity to not only curate what words we’re looking for, but then enhance the content with that magical human touch, that only you and I, and the rest of the humans have, John. Chernis: We have a 50% conversion from trial to sale. John Jantsch: Yeah. Chernis: Yes.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. 7 Best Practices, Bonus Tips. Then you'll see some zeros in the visits column. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g.,

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Up and Running

MAY 28, 2015

We had a conversation. Jonathan: Yeah, not every Kickstarter campaign is successful. That might be because the idea itself is bad, or maybe you just didn’t execute the campaign well enough to get enough people interested in the idea. Jonathan: The Kickstarter campaign went well for them. How do you have that conversation?

Small Business 60

Small Business Email Startup Aggregator 60

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Common examples are Revenue and Conversions. Most of the time, this process happens unconsciously and in only a few seconds.

Marketing 133

Marketing Metrics Programming Design 133

Duct Tape Marketing

DECEMBER 23, 2019

And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. Take care and have a great rest of your 2019. An interesting anecdote for you: I did a search the other day for a plumber in Kansas City. See you in the New Year!

Small Business 69

Small Business Marketing Audio Technical Review 69

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. Did they find your website via a campaign? What was the traffic source?

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. I would like an alert when goal conversion rate for any day is greater than 25%.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. Conversion Rate <-> Average Order Value. Our returning champion, Conversion Rate! 2% Conversion Rate, AOV = $26.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). Where is it?

Metrics 151

Metrics Web Analytics CPA 151

VC Cafe

JUNE 18, 2012

Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. Unlike other companies, we are a true digital record label, not aggregators. Gigya’s mission is to socialize the rest of the web. Brandsforce - Company Website. How do we do this?

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

ConversionXL

SEPTEMBER 15, 2020

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. Four ways to use segmentation to increase conversions. Sessions, conversion rate, etc. Conversion funnels.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

MAY 27, 2020

Another great example of linkable assets are pages that aggregate industry stats, like this one. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. The rest collect data once you set up your campaign.)

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. Sessions, conversion rate, etc.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Duct Tape Marketing

AUGUST 18, 2014

Over the years my email newsletter has become more of a place to filter, aggregate and share other people’s content in snack sized versions. There’s more anticipation and surprise and, as a result, more attention and conversation is produced. This way, my readers look forward to what’s coming next. Michael Port.

Marketing 50

Marketing Social Media North America Media 50

Up and Running

MAY 21, 2014

And that takes, perhaps, a different type of skill – it certainly take some of the things I’m going to talk about in the rest of this program. Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M.

Marketing 72

Marketing Social Media Sales Media 72

Both Sides of the Table

JULY 10, 2011

Think about this: The investment banks and trading houses across the globe have invested billions of dollars in computing equipment and staff in order to process news that affects stock prices milliseconds before the rest of the market can process & transact on this same information. But the applications are limitless.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. Content analysis via use of the second report above is perhaps your bff in trying to change your leadership's mind to shift from shouting to conversation marketing on social channels. Structure tests to validate these hypotheses. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Time to focus on rest of the process. That's primarily because Tide does not truly understand how to do Conversation Marketing. If we make real-time decisions, let's get real time data.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

JULY 13, 2017

You are going to see my deep bias for simplicity for the rest of this post (or in the 745,540 words written on this blog thus far). Beyond the value of the lessons from the visualizations, I encourage you to explore rest of the EJI website. For example… Let’s say they end up looking at Visitors, Conversion Rates, and Revenue.

Analytics 124

Analytics United States Audience Cyprus 124

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. ” In off the record conversations, many angels have expressed the urgency of self-discipline. November 29, 2012.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93