ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g.,

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

abovethecrowd.com

OCTOBER 1, 2013

You want to know what it is for each and every outreach campaign. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. Darwin will take care of the rest. You need to understand it for each and every source of traffic. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. ” [Tweet It!]. Tweet It!].

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

MAY 16, 2018

Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? Many email delivery solutions like MailChimp, Bronto, and Campaign Monitor all have A/B functionality built into their programs. Image source. Would it be profitable?

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

JULY 12, 2010

Remember that, at least for the rest of this post. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! So as you look at the tools below remember the 10/90 rule. Or for that matter how many tools. People matter.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

DECEMBER 20, 2010

What campaigns? What campaigns have a higher percentage of these people? First, if you tweet / update / tumble links back to yourself then please for the sake of all that is holy in the world add campaign tracking parameters. See the campaign (utm_) tracking parameters? They just left. Where did they come from?

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. They have great content, if we believe in them then ST has to get us to amplify it for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JULY 13, 2017

You are going to see my deep bias for simplicity for the rest of this post (or in the 745,540 words written on this blog thus far). Beyond the value of the lessons from the visualizations, I encourage you to explore rest of the EJI website. I’ve said that all data in aggregate is crap. Strategy 2: If Complex, Focus! Tweet that.

Analytics 124

Analytics United States Audience Cyprus 124

Duct Tape Marketing

DECEMBER 23, 2019

And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. Take care and have a great rest of your 2019. An interesting anecdote for you: I did a search the other day for a plumber in Kansas City. See you in the New Year!

Small Business 68

Small Business Marketing Audio Technical Review 68

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. The rest said companies are mostly still hanging on. The rest takes care of itself. Source: AllThingsD ]. -

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Aggregated search engine level analysis. These changes impact my AdWords spend sub-optimally. Crazy idea?

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. They do everything. Which fire should we add more fuel to?

Analytics 139

Analytics Aggregator Channel B2B 139

YoungUpstarts

FEBRUARY 9, 2016

Some even spend on creating apps and elaborate marketing campaigns. Focus on bettering the product and delighting the customer and rest assured your marketing budgets could reduce down. This is the sure shot way of burn out before you start making any money. Genuine customers would always go for better products, no matter the cost.

Bootstrapping 100

Bootstrapping Cofounder Startup Sales Cycle 100

Up and Running

MAY 28, 2015

Jonathan: Yeah, not every Kickstarter campaign is successful. That might be because the idea itself is bad, or maybe you just didn’t execute the campaign well enough to get enough people interested in the idea. Jonathan: The Kickstarter campaign went well for them. You do have to have a plan in place. Caroline: Right.

Small Business 60

Small Business Email Startup Aggregator 60

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. The Content Drilldown report uses the natural folder structure you are using on your website (if you are) and then aggregates content on those folders to show you performance. Above view is from the Campaigns report. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Cafe

JUNE 18, 2012

Unlike other companies, we are a true digital record label, not aggregators. Through the years, FanGagers’ founders have successfully managed interactive advertising campaigns for leading brands such as: Heinz, Colgate, Orange, American Express, Toshiba, Mercedes Benz, Hyundai, Yellow Pages, Stella Artois, Danone.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. What's the best way to aggregate to understand clearly how to improve? 7 Best Practices, Bonus Tips.

Analytics 94

Analytics Web Non-Compete Metrics 94

View from Seed

JANUARY 8, 2015

But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.” Similarly, the value of a blog is how much work each post does for you in aggregate. Scanning the rest of the monthly rankings, I noticed that this wasn’t an exception. It was the rule.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units. How can you improve LTV ?

Internet 114

Internet eCommerce Advertising Flash 114

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. But aggregated across many schools, there are thousands or tens of thousands of them. Ill explain in a moment. This post is the result.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

ConversionXL

MAY 27, 2020

Another great example of linkable assets are pages that aggregate industry stats, like this one. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. The rest collect data once you set up your campaign.)

B2B 142

B2B Social Media Email Campaign 142

crowdSPRING Blog

SEPTEMBER 30, 2012

There is a place for the wide open faucet of information that Twitter can supply, and there are times when the traditional outlets can not compete, For instance, in the case of breaking, fast-evolving events such as the Arab Spring uprisings the best place to get instant factoids is via the person-on-the-street accounts aggregated via hashtag.

Small Business 88

Small Business Public Relations Social Media New York 88

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. The rest of y’all are missing out, seriously. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are.

Email 54

Email Software Review Software Campaign 54

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Bounce rate helps you find campaigns and landing pages that need to be killed / improved. In this blog post we are going to bring the sexyback.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

SEPTEMBER 2, 2020

The downside is “free” usually comes with some restrictions like less customization and you’ll likely have to do some manual work to connect your survey results to the rest of your subscription data. Here’s an example of a successful campaign from how we did things at Baremetrics a few years ago. Tools like Intercom and Customer.io

Retention 83

Retention Email Customer Aggregator 83

Startup Lessons Learned

AUGUST 24, 2009

But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. But for the rest of us, who create content because we care passionately about having an impact on the world, we need to rethink the process by which we do it. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

AUGUST 10, 2017

Then, the rest of my time is basically doing the stuff that you would expect, emails, meetings, speaking with money folks and looking at books and spreadsheets and putting together the longer term strategy of the business. You know, we’re getting pretty good at it after a dozen years. We’re building some amazing stuff.

Software Review 35

Software Review CTO Hire Fractional CTO Software 35

Occam's Razor

MAY 19, 2014

The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. at a level of aggregation or granularity you need, and send it into your digital analytics tools. Better, more relevant ads will get more clicks. So, great metric. Give CTR a BFF.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Time to focus on rest of the process. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. " Right-time.

Metrics 166

Metrics Marketing Search SEO 166

Both Sides of the Table

JULY 10, 2011

Think about this: The investment banks and trading houses across the globe have invested billions of dollars in computing equipment and staff in order to process news that affects stock prices milliseconds before the rest of the market can process & transact on this same information. But the applications are limitless.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. Here’s the rest of the picture. Sub optimal. Here’s how that part of the report looks.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

MARCH 4, 2008

For the rest of us, let's take a step back. campaigns, and so on and so forth. All critical data that helps you step up your game – improve your campaigns, fix pages, fire someone. Customer satisfaction report : You can have this aggregated or segmented by months or weeks. Made good progress already?

Analytics 104

Analytics Metrics Web Aggregator 104

Up and Running

MAY 21, 2014

And that takes, perhaps, a different type of skill – it certainly take some of the things I’m going to talk about in the rest of this program. Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

MARCH 8, 2010

All other metrics, those that fall into the nice to know or the highly recommended or the I don't know why I am reporting this but it sounds important camp need to be sent to the farm to live our the rest of their lives! This is the other little secret: no KPI works at an aggregated level to by itself give us insights.

Metrics 117

Metrics Web Analytics PPC 117