Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. But how do we distribute credit for the conversions across all those channels? Campaign is defined as anything but Direct traffic. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

VC Adventure

APRIL 11, 2011

Everyone who plays in and around AdTech understands the concept of gross vs net revenue. We’re particularly sensitive to customer concentration issues related to margin – aggregating demand from a small number of sources, for example, which may lead to significant margin pressure.

Disintermediation 82

Disintermediation Advertising Portfolio Aggregator 82

Rob Go

JANUARY 29, 2012

Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Facebook’s impressive revenue relies largely on advertising. Do you remember any really impactful brand campaigns this year that were deeply integrated with Facebook?

Advertising 59

Advertising Mobile Aggregator Distribution 59

VC Adventure

APRIL 11, 2011

Everyone who plays in and around AdTech understands the concept of gross vs net revenue. We’re particularly sensitive to customer concentration issues related to margin – aggregating demand from a small number of sources, for example, which may lead to significant margin pressure.

Disintermediation 48

Disintermediation Advertising Portfolio Aggregator 48

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 9, 2016

It has been a great way to immediately influence revenue for my ecommerce engagements. The latter is particularly useful as an aggregated view for senior executives. This report is the only place you can see distribution of days to purchase for Assisted Conversions. Try it when you are in the Store demo account. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 13, 2012

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). We will adapt to whatever they decide. Pretty cool right?

Analytics 124

Analytics Channel Metrics Web 124

VC Cafe

JUNE 18, 2012

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. We live, think and breathe digital music distribution. Now your SD content can be turned into True HD.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

MAY 19, 2014

I wonder what the distribution looks like? Conversion Rate is money, sometimes directly as revenue and other times indirectly via Leads collected. The purists amongst you might notice that I'm really using Revenue as the BFF. Revenue <-> Profitability. Revenue is the ultimate goal. And they should.

Metrics 159

Metrics Analytics SEC Acquisition 159

mashable.com

SEPTEMBER 22, 2008

endeve – Issue invoices, manage clients and check revenues all in one place. Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents. IFM Campaign Manager – A Web-based email list management and marketing tool.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

JULY 15, 2014

Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. For example, this post Google Analytics Custom Reports: Paid Search Campaigns Analysis , has three great CDPs for your Paid Search team.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Bounce rate helps you find campaigns and landing pages that need to be killed / improved. In this blog post we are going to bring the sexyback.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Conversion Rate could be through the roof and yet revenue could be down, your first clues for this will be in understand AOV.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. Aggregates. But they can’t make sense of it all. Pure offline.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

FEBRUARY 14, 2010

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109

Mobile IP SMS Networking 109

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

ConversionXL

OCTOBER 4, 2018

Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

MAY 25, 2017

If you only analyze top cohorts, it’s easy to prove your campaign is effective. Salary tends to be a metric that doesn’t fall on a normal distribution – rather, a few people make a ton of money and that skews the mean. If you only look at top performing segments in an experiment, it’s easy to call it a winner.

Conversion 103

Conversion Metrics Salary Jordan 103

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. It shows Traffic Share and distribution of the share. Create hypotheses as to what this means for your content strategies on your own and rent digital platforms.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JULY 13, 2017

For example… Let’s say they end up looking at Visitors, Conversion Rates, and Revenue. You can easily imagine how you want someone to explore that data by traffic sources or campaigns or geo or myriad valuable dimensions. Why not build in a model where the decision maker can change Conversion Rates, to see the impact on Revenue?

Analytics 124

Analytics United States Audience Cyprus 124

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. iOS App Store revenue still dwarfs Google Play’s, but the challenger is catching up fast. November 29, 2012.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93