Aggregator Channel Distribution Partner 
Steve Blank
APRIL 21, 2011
This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.
Both Sides of the Table
SEPTEMBER 17, 2013
Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
View from Seed
SEPTEMBER 12, 2017
The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.
Both Sides of the Table
MAY 7, 2013
Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And for the record, that’s per month not total in aggregate! Distribution costs have, too. This has been a very welcome addition.
Both Sides of the Table
SEPTEMBER 15, 2013
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. ” YouTube takes 45%. but not that this justifies take a 45% revenue share.
VC Cafe
SEPTEMBER 9, 2020
Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Trend to watch : an equivalent to MCNs (Multi Channel Networks) on the early days of YouTube where creators band together to generate economies of scale (and share revenue). ” Eric Feng. Gen Z and the 1% rule.
Start Up Blog
AUGUST 13, 2020
. – – – Distribution is everything: It’s more important than the product. There is nothing more common than market-leading businesses who don’t have the best product, yet are still more widely distributed. I’d much rather invest in an average product with incredible distribution.
Expert insights. Personalized for you.
215 
Let's personalize your content