Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. So somebody from the CFO’s organization prepares an ROI-justification spreadsheet for this new team. So far, so good. Expo SF (May.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. If you’re just a content company your advantages are too small to win on the web. YouTube is a distribution and marketing channel like any other. You should be able to convert at least 5-15% of your audience.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Now that Im in a web based company Im finding a difficult match the framework, culturally. Perhaps thats a fallacy?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 19, 2009

2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency. In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them.

San Francisco 150

San Francisco Founder DC Washington 150

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. Remember: Engagement is not a metric, its an excuse. ]. A fairly low bar.

Campaign 128

Campaign Analytics Metrics Search 128

David Teten

DECEMBER 12, 2017

645 Ventures , a New York City based VC firm, is one of the pioneers of a data-driven investment model to the seed stage. The goal is to intelligently structure the information collected and combine it with additional information scraped from the web and social media.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

viniciusvacanti.com

SEPTEMBER 27, 2010

It’s your ability to create great content, build a great sales team or execute on marketing channels. But, since Yipit, an aggregator of all these services, involves more user interface / user experience challenges, it made more sense for us to teach ourselves so that we could iterate on the concept till we got it right.

Hiring 41

Hiring Cofounder Ruby Founder 41

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above).

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 11, 2008

As to the digs, I live in the Valley but I have also spent time at Google New York, Atlanta, Chicago, San Francisco and London. Each in a small way makes life easy for someone working at Google, but taken in aggregate, in my opinion, add up to a big advantage for the company. Check these out: Google engEDU Tech Talks Channel.

Green 139

Green Atlanta Employee San Francisco 139

VC Cafe

JUNE 18, 2012

Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Unlike other companies, we are a true digital record label, not aggregators. Evolero empowers conference organizers to fully utilize today’s social web for their conference.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

www.chubbybrain.com

SEPTEMBER 28, 2011

In their startup post-mortem, Nouncer discussed their decision to be in NY as one that hurt their company stating : In my case, New York didn’t lack money, community, able workers, or smart people with good advice. I can count on one hand the number of people I’ve met in New York meetups and events that fit this description.

Cofounder 89

Cofounder Startup Technical Cofounder CTO Hire 89

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I mean really use the tools. Ravage all the features. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

Up and Running

MAY 21, 2014

His practical take on small business is often cited as a resource in publications such as The Wall Street Journal , The New York Times , and CNNMoney. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling.

Marketing 72

Marketing Social Media Sales Media 72

Start Up Blog

APRIL 29, 2013

The entire country of Uruguay is connected to the web. Web access is seen by the government as an ‘economic development investment’, not a political football. Like most politically important information, consumers will eventually get to be in control of their own aggregated data.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Occam's Razor

APRIL 29, 2013

Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth. Another legacy of old channels of advertising like TV, magazines and radio. We do the same on the web.

Metrics 166

Metrics Marketing Search SEO 166