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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? First Some Context.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154
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Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

ConversionXL

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? The more websites or web projects to coordinate, the more complex the handling of the data. After collection, does the data ever leave the web analysis tool?

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How to measure the ROI of your ongoing SEO efforts

The Next Web

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both.

SEO 159
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How to Use Google Data Studio to Build Better Dashboards

ConversionXL

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. SEM and SEO templates. Use the Bar format to represent the metrics. Cool dashboards matter—whether or not you want them to. 50+ reports.

Analytics 117