ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

MAY 17, 2017

You may also audit the type of content they are sharing on social media and their blogs. Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. Share your blog content.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. It’s not about following a checklist from a blog post, that’s not how great people operate. A good optimizer is not afraid of numbers, data or analytics.

Conversion 48

Conversion Analytics Software Review Hiring 48

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? It’s just raw mechanical analytics that they do to determine whether we will show this to people. For B2C Brands, they would say Monday and Wednesday. 11 LinkedIn Posting Tips to Get Viral on LinkedIn.

Viral 216

Viral Algorithm Framework B2B 216

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Format your blogs with title tags, meta tags, description, and headings like the H1, H2. Populate your website with regular blogs and articles. Make your content relevant , profitable, and consistent.

Small Business 138

Small Business Marketing SEO Social Media 138

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Imagine how many problems will be found, how much improvement can be driven… all without Google or Adobe Analytics.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. You can identify touchpoints along the user journey in two reports in Google Analytics: Behavior Flow report ; Goal flow report. Step 1: Define the behavioral stages. Image source ).

Customer 100

Customer Analytics B2C Conversion 100

crowdSPRING Blog

JULY 29, 2016

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Many of these resources focus on tactics and analytics. Of course folks are gonna want to know how to get it right. A great deal focus on management and tone.

Marketing 48

Marketing B2C Audience Aggregator 48

Occam's Razor

MARCH 19, 2018

Let’s not lose sight of the big picture: I am delighted that spending on analytics is going to increase that much! I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. It shares a very positive view of analytics…. The money needs to go to you!).

Analytics 130

Analytics Audience B2C Restful 130

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. For example, Amplitude is a product analytics software. Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated. I do that a lot.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Digital is an obsession for almost everyone who reads this blog. At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ).

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. Best Free Trial Practices for B2B SaaS.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. “The

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 125

Analytics Web Salary Non-Compete 125

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Why people think it’s about tactics is obvious: lots of blog posts out there tell you so. Some blog posts even give you complete lists of conversion optimization techniques ( never mind that there is no such thing as a CRO technique ).

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) Then, the software will ingest the analytics and performance across channels, enabling an omnichannel strategy, and use a collection of marketing agents to run everything from market research to performance marketing and brand campaigns.

Software 85

Software Sales Marketing Vertical 85

Steve Blank

NOVEMBER 5, 2009

Your blog is on my must read list in Google Reader, and it’s always a great read. I just started a blog here: [link]. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Blog at WordPress.com. Progress is the same.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Also, look for knowledge-based blogs that can help you navigate the platform with ease. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 10, 2012

If you know… who the people are , you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google etc). The data you need to know depends on the product and whether you have a B2B or B2C business. What you can discover from Google Analytics. generational).

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Using a comprehensive analytics platform is key to gathering and interpreting data to create, revise, and test both your lead gen and signup funnel.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. You are B2C or B2Q or Non-profit or an Adult-oriented business. Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

JULY 2, 2014

Now, you don’t have to churn out 401 blog posts to get real business from your blog, but you get the point. Unfortunately, people often don’t understand in practical terms what taking their blog seriously means. Once you get that blog post up, it sells for you for years, until your website goes offline.

Audience 77

Audience B2C Sales Web 77

ConversionXL

NOVEMBER 6, 2015

Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. Any tool can potentially mess something up, so you need backup. Main problem: understandable, consistent cross-tool reporting.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

JANUARY 28, 2013

In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I was listening to my "Write Great Blog Posts" music. beat january , and blog in the site header.

Web 164

Web Design Marketing Security 164

ConversionXL

MARCH 3, 2021

You can then create new landing pages or blog posts that are optimized for those long-tail phrases. So the best place to understand the traffic quality of those keywords targets is by using Google Analytics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks.

PPC 146

PPC SEO Campaign Analytics 146

Up and Running

NOVEMBER 3, 2016

From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable. Analytics tools (from Google to MailChimp). A company blog. In the same vein as video content, creating a blog is a no-brainer when it comes to content marketing.

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MARCH 21, 2017

then it’s likely that your ROI is higher than Google Analytics is telling you out-of-the-box. Summary: put an ear to the ground and figure out what influencers and blogs your target audience is consuming and trusts. The most obvious case for influencer marketing is with B2C retailers. How to Find the Right Influencers.

Marketing 78

Marketing B2C Social Media Channel 78