View from Seed

MARCH 24, 2021

Free Template for Great Startup Pitch Decks, Direct from VCs. How to Sell Your Startup’s “Secret” Master Plan at the Seed Stage “Articulating and selling your long run vision is important, but trying to convince those that are deeply skeptical about it is simply a mutual waste of time.” ” (Rob Go).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Austin Startup

MAY 12, 2020

While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific startup organization. Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data.

B2B 96

B2B Marketing B2C Startup 96

Startup Lessons Learned

SEPTEMBER 6, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. This year, for the first time, we've added a day of workshops and site visits to The Lean Startup Conference. Lean startup principles work differently in different environments.

Lean 154

Lean Cofounder Analytics Startup 154

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Startup Professionals Musings

APRIL 13, 2019

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 199

Social Media Media Analytics Viral 199

YoungUpstarts

SEPTEMBER 11, 2013

The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. How is your life better thanks to it?

Analytics 134

Analytics Video Matching Conversion 134

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. With the right tool, you can get your hands on vital data and analytics that can help you improve your social media marketing efforts.

Social Media 198

Social Media Marketing Los Angeles Campaign 198

Startup Professionals Musings

OCTOBER 2, 2013

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. ROI entrepreneur startup metrics social media business' Marty Zwilling.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

AUGUST 22, 2012

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 238

Social Media Media Cost Startup 238

YoungUpstarts

SEPTEMBER 11, 2013

The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 100

Metrics B2C B2B Channel 100

Startup Professionals Musings

MARCH 8, 2017

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media may be low on your list. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice. Spend your time and money on other platforms.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Use business metrics and tools to tune your efforts. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial. If your interest is in reaching business professionals, LinkedIn has by far the greatest potential.

Social Media 247

Social Media Media Reputation Viral 247

YoungUpstarts

MAY 17, 2017

Similarly, there are bases that you need to cover before you actually launch your startup in the market amidst steady competition. In this post we take you through the series of steps that you need to keep in mind before your startup goes live: Invest time studying your competitors. For B2C your metrics are: Signups.

Marketing 133

Marketing Social Media B2C B2B 133

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. See Bessemer Venture Partners’ A comprehensive guide to security for startups.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. This saves our operations and finance teams hours of manual work each week. and Canada.

San Antonio 67

San Antonio B2B Texas Ireland 67

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Analytics and ways to monetize your streams. Impressive user and video performance analytics. Analytics for tracking video plays and duration.

Software 136

Software Bandwidth API Flash 136

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. If your product offers some kind of analytics or metrics that can be used to measure an aspect of the health of the business (i.e.,

B2B 60

B2B Product Small Business Administration SBA 60

Startup Professionals Musings

JUNE 18, 2011

As with many startup activities, you only have one chance for a great first impression. If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Still, many B2B marketers rely on assumptions to inform their content decisions. To put these metrics into perspective, look at Bizible and how it assesses its blog’s impact on the business.

Metrics 28

Metrics Marketing B2B Analytics 28

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. should you be focusing on first?

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

JULY 31, 2014

If you are a B2B product or service, then start with Twitter. You want to do initial baseline metrics, and then continue to use data to improve how you are engaging and adding followers. Use metrics to set a baseline and track progress. Here’s an example of consumer soda brands on Twitter. Source: Rival IQ.

Social Media 36

Social Media Media Social Network Cloud 36

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Up and Running

DECEMBER 20, 2016

Financial investments are precious to startups and small businesses, so it’s extremely critical that social media marketing efforts can be validated as to how they’re contributing to the business’s goals. We’re not here to talk about vanity metrics such as likes, retweets, shares, and so on. Define your social media metrics.

Social Media 60

Social Media Media Small Business Marketing 60

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Up and Running

MARCH 14, 2017

In the Lean Startup methodology, one of the most important elements is getting out of the building. Idea validation is a practice which has been gaining more and more popularity as Lean Startup and Lean Planning methodologies have changed the way new business concepts are conceived. Startup validation tactic 2: Social media surveys.

Business Plan 94

Business Plan PPC Lean Campaign 94

ReadWriteStart

NOVEMBER 14, 2023

Startups have long varied in the gaps and challenges they solve and the solutions they offer. They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. But what do these B2B2C tech startups look like?

B2C 120

B2C Startup Acquisition Finance 120

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which channels have the best engagement?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. When not to use AI – when you’re a small startup – first figure out your market; if you don’t have internal or external people who come up with ideas. Renee Thompson – How to Win at B2B Optimization. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 16, 2020

It’s ludicrous for a startup and our rapid-fire environment of rotating social media ads and landing page tweaks. The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. What copy testing will (and won’t) achieve.

Campaign 116

Campaign B2B Software Review Differentiation 116