ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. mobile purchasers). mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Image Source. Or Firefox? Makes a lot of sense. Marketing campaigns.

Programming 97

Programming Revenue Analytics Software Review 97

VC Cafe

MAY 4, 2021

Racket is very “bare bones” at the moment in terms of editing abilities, analytics, social features etc. Started in 2016 by an agency called Mobile-Sphere , and seems to have no outside funding. I’ve had a chance to record a few sessions and enjoyed the simplicity of the product. Spoon – audio live streaming.

Audio 139

Audio Software Review Open Source Social Network 139

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." " In the biggest mistake post above, I'd encouraged you to spend time with the business, with the site (mobile or desktop) and dig from a non-data point of view. And, before I forget.

Design 86

Design Software Review Mobile Analytics 86

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Qwilr to create modern, mobile-native collateral.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Focus on the mobile experience. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Be sure any strategy you plan or use in marketing is mobile-friendly emails because most of the people check emails on mobiles. There are small business marketing strategies that will work for you.

Small Business 138

Small Business Marketing SEO Social Media 138

Austin Startup

NOVEMBER 14, 2017

Marketing Optimization w/ AlexDesigns — Ecommerce, Conversion Growth & Startup Business  —  [link] A really nice and quick podcast full of actionable soundbytes on things like analytics, conversion optimization, ad buying and targeting, copywriting etc.

Artificial Inteligence 48

Artificial Inteligence B2C B2B eCommerce 48

ReadWriteStart

JULY 23, 2021

It’s just raw mechanical analytics that they do to determine whether we will show this to people. For B2C Brands, they would say Monday and Wednesday. That makes it a lot easier for your reader to read it; though it feels lighter and definitely on mobile, it will make a huge difference. Test Drive Your Content.

Viral 216

Viral Algorithm Framework B2B 216

ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

VC Cafe

SEPTEMBER 22, 2022

I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. The 32 Israeli private companies that reached $100M in ARR.

Software Review 109

Software Review B2C Open Source 109

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Mobile and location. Analytics and conversion. More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. Believe in your online presence. Produce keyword rich, educational content.

Small Business 62

Small Business Marketing Lead Generation Non-Compete 62

Venture Chronicles

JANUARY 5, 2014

The two big curves that have matured are obvious, social technology and mobile. 1) Mobile creates clash of user experiences. 1) Mobile creates clash of user experiences. how we communicate with the world at a small level, who we maintain a relationship with, and the world at large via broadcast capability.

Silicon Valley 62

Silicon Valley Cloud B2C Mobile 62

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 28, 2017

Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). There is still a decay, if you want to get a sense for it checkout the Recency reports in your analytics tool.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

NOVEMBER 8, 2018

Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. The biggest change is that, more often than not, voice search is a winner-take-all scenario : Voice assistants respond to queries with a snippet that mirrors the “featured snippet” on desktop and mobile results 41% of the time.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. Mobile-friendly design.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 16, 2015

Optimizely has the call to action above the fold as well, but manages to avoid creating a false bottom by making the line “web and mobile apps” only partially visible. Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. There you have it!

Conversion 48

Conversion Mobile Design Warrant 48

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. “The Dr Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die. Source: Wall Street Journal.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. “The Dr Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

APRIL 22, 2015

It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. When you start digging in the analytics data and putting together user testing plans and what not, make sure you investigate that stuff – with the intention to validate or invalidate whatever you found. Up to 7 seconds?

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

APRIL 11, 2016

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic.

Video 48

Video Conversion Mobile Search 48

VC Cafe

OCTOBER 24, 2022

A look at the overall exits for both enterprise (B2B) and consumer (B2C) companies from 1995-2022 shows that both categories can produce power law returns, but they vary substantially: The top five enterprise companies with the largest exits account for $188B in value creation, or 12% of the $1,609B generated in the enterprise category since 1995.

B2C 103

B2C IPO B2B 103

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via You can draw two conclusions from this… Without exception, mobile email use is on the rise.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MARCH 3, 2021

So the best place to understand the traffic quality of those keywords targets is by using Google Analytics. If you’re not doing so already, it’s critical to link your Google Ads account with Google Analytics so you see exactly what your site’s visitors are doing once they arrive on your website via a paid click.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

Up and Running

NOVEMBER 3, 2016

From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable. Analytics tools (from Google to MailChimp). If you’re looking for a tool to monitor your mobile marketing efforts, Brian David Crane of Caller Smart Inc. recommends Appboy.

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

Occam's Razor

OCTOBER 10, 2011

Businesses as in Red Bull and T-Mobile and Johnson & Johnson. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. " matters!

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. For that, you’ll serve your marketing best by putting the data into a business intelligence (BI) or analytics tool. Well-executed reporting drives analytical marketing action. Now they’ve launched a mobile app.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86