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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Julian (01:35): Yeah, sure.

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Using Limited-Time Offers and Flash Sales for Promotion

The Startup Magazine

Marked by their brevity and exclusivity, limited-time offers and flash sales are time-sensitive promotions that create a sense of urgency and excitement among customers. Here are strategies that will enable you to use them to effectively boost your sales and promote your enterprise’s brand and offerings.

Flash 147
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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

The digital revolution is disrupting the traditional business model for small and medium businesses (SMBs). Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. Predictive Analytics. In 2016, SMBs used an average of 4.8

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Ecommerce: How to Survive its Troughs

ReadWriteStart

On the topic of ecommerce, one wonders to what extent this business model is applicable, and where is it likely to end? It’s the extent of this phenomenon that has resulted in soaring businesses across the world. This new shift impacted as much as a 4% improvement in total sales of brands that had made the shift.

eCommerce 152
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

This means utilizing analytics more actively to drive my business decisions, developing effective SEO strategies, diversifying our customer base by targeting new markets and expanding into international markets, as well as investing more resources into content marketing and. 20- Client retention. 22- Customer retention.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

What was still missing was a simple way to identify a customer at the point of sale. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers.