article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
article thumbnail

Talking Lean Analytics With Alistair Croll

Up and Running

When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. It should be whether the idea is worth investing in at all.

Lean 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Entrepreneurial Essentials – The Foundations Of A Successful Startup

YoungUpstarts

The above scenario could have easily been avoided by simply implementing small business accounting software , which has the capacity to: Generate and send instant invoices. Produce clear, concise reporting with multi-dimensional analytics. Receipt payment via multiple platforms. Provide real-time stock and inventory levels.

article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Data on interactions can be found in social analytics dashboards and Google Analytics. . This is basically a business plan—and snapshot of the benefits of your property [assets].

Audience 139
article thumbnail

27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

Thanks to Marco Scanu, Visa Business Plans ! #10- 10- Enhanced communication Photo Credit: Jeff Mains Technology has also improved communication within businesses. With the rise of instant messaging platforms and video conferencing tools, businesses can now communicate with employees and customers in real time. #19-

article thumbnail

4 Ways That Your Organization Can Use Data Analytics

Women Entrepreneurs Can

What Do We Mean by Data Analytics? Data analytics means the procedure of examining datasets, to make conclusions about the info they possess. Data analytics methods allow you to gather raw data and detect patterns to extract useful insights. Let’s take a closer look at the ways that your company can use data analytics.

article thumbnail

Before You Buy a Hotel Business, Answer These 4 Questions

Up and Running

For example, consider these franchise pros and cons: Pros: Established marketing materials such as ad campaigns, website, and reputation. You would have to gather anecdotal information and just hope your business adjustments resonated with your clientele. Write a business plan. Recognizable branding. Franchising fees.