ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

Brandanew

JUNE 18, 2015

Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. 2) Your existing state of SEO. 2) Content Marketing & SEO : Unfortunately, many brands have spent money buying links and employed other black hat SEO practices. 3) Your existing state of Social Media.

Cost 100

Cost Marketing Social Media PR 100

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 84

SEO Channel Campaign Audience 84

Transformify

FEBRUARY 23, 2022

The majority of agencies will concentrate on one to three primary channels. It may be Facebook ads, cold email, or even SEO for you. For monetary and PR matters, many bloggers, small company owners, and influencers hire bookkeepers who mostly manage their accounts through HR software. Try Editing And Proofreading.

Web Development 92

Web Development Demand Social Media Lead Generation 92

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 86

SEO Audience Channel Campaign 86

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”. How many through affiliate deals? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

OCTOBER 19, 2017

Transcript of The Importance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing. He is with Evolving SEO and we talk about search engine optimization and its importance in marketing today and how you need to begin to think about search engine optimization really at the strategic level. Back to Podcast.

SEO 39

SEO Marketing Search Artificial Inteligence 39

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., It helped companies save money on expensive ads by investing in high-ROI, but hard to measure and understand content marketing and SEO.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Austin Startup

DECEMBER 6, 2017

In other words, it’s about the customer finding you through a mixture of engaging and educational content across multiple platforms such as your blog, social media channels and search engines, to connect with buyers (aka target audiences) at each stage of the buying cycle. And let’s not forget the gem of it all — analytics.

PR 48

PR Public Relations Marketing Social Media 48

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 47

PR SEO Analytics Campaign 47

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

JUNE 27, 2018

Even those who do have a website sometimes don’t think through exactly how they’ll guide visitors through their site to take a specific action —like making a purchase—or whether they’ll make it onto the first page of Google search results (SEO). SEO is one way of helping your customers find you based on the solutions you can offer them.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Duct Tape Marketing

JUNE 19, 2012

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Free – Online PR News , PR Inside. Yan Arief via Flickr CC. The humble press release, however, is not a relic of the past.

PR 64

PR SEO Social Bookmarking Distribution 64

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. Use google analytics. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

OCTOBER 12, 2017

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is sponsored by Ahrefs, the SEO tool set that I use every single day. Where in your opinion, does PR fit into the marketing mix today?

PR 40

PR SEO Media Miami 40

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Up and Running

FEBRUARY 6, 2017

Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. The first place I recommend spending some time learning about SEO is YouTube. Resources for the first-time, do-it-yourself online marketer.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. Test one: +$1 mil.

Analytics 101

Analytics Programming Global Campaign 101

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. They may also engage with large PR houses to get the distribution going. There are plenty of big brands they have forayed into the business of content.

Marketing 100

Marketing SEO Metrics Agile 100

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166

Up and Running

MARCH 21, 2017

Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. A channel that didn’t point to specific returns didn’t garner enough priority to warrant paid customers. It all came down to what a website considered top priority. Good luck.

Campaign 80

Campaign Startup Cloud Channel 80

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Duct Tape Marketing

APRIL 30, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.

Revenue 58

Revenue SEO Texas Minnesota 58

ReadWriteStart

MARCH 27, 2011

In addition, channels such as Applifier, Appsumo or the Humble Indie Bundle have made it easy to reach large groups of users. The part where they differ is that lean startups will seek to implement analytics and track user feedback for their next iteration, whereas flips won't. The same goes for payments, analytics, emailing and more.

Lean 144

Lean Startup Agile Coder 144

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. The PR Masterclass : How to develop a public relations strategy that works! Raven Tools – Suite of SEO and online marketing tools.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60