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The Top 10 Tools for Tracking Your Web Metrics

Up and Running

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. What is web analytics? Google Analytics [free and paid].

Metrics 89
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 72
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How to create a sustainable social media strategy for your startup

The Next Web

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. On social media, you can pinpoint an audience in real-time.

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Tips For Launching Influencer Campaigns For Your E-Commerce

YoungUpstarts

And if you can find influencers to promote your e-commerce on social media, you may be able to achieve this goal. Take a look at your social networks. If you want to launch an influencer campaign, you need to have social media accounts. These elements will help you track your analytics later on.

Campaign 147
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. Metrics are a problem.

Metrics 165
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How to Measure Small Business Website Performance

Up and Running

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

Without metrics in place to tell you what’s working and what’s not, you could be throwing your marketing dollars down the drain and missing out on opportunities that could significantly improve your results. Furthermore, metrics help you continually refine and improve your marketing over time. Lack of technology. Lack of knowledge.