Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0.

Analytics 71

Analytics Web Technical Review Metrics 71

Up and Running

MAY 3, 2021

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. Additional user experience web vitals will be added to search in the coming months, and by focusing on site speed you can prepare to be on top of these new factors. Traffic sources.

Small Business 148

Small Business Caching Metrics Analytics 148

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

Hearpreneur

APRIL 9, 2023

For instance, companies can engage with clients all over the world by utilizing digital marketing strategies such as search engine optimization (SEO), social media marketing , and email marketing. Additionally, social media platforms have become an essential tool for businesses to connect with their customers and build brand awareness.

Technical Review 106

Technical Review Artificial Inteligence Technology Entrepreneur 106

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. This post details the role that UTM parameters play in traffic attribution in Google Analytics. How Google Analytics understands traffic sources. In other words, the foundation of conversion attribution is traffic attribution. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

The Startup Magazine

FEBRUARY 9, 2022

1: Social Media Examiner. This free daily digital publication provides social media marketers with digital marketing and social media best practices and digital marketing tips. 9: Social Media Today . 2: markonmag. marconmag is a free marketing magazine aimed primarily at marketing students.

Marketing 206

Marketing Social Media Campaign Advertising 206

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Social Media Performance Analysis. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

YoungUpstarts

JULY 1, 2015

Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. Google Searches and Social Media. b) Social Media Marketing. Social media is a commitment, not a campaign. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

AUGUST 11, 2021

This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. These should be backed by social proof to show off your credentials.

Audience 139

Audience Social Media Email Ruby 139

Brandanew

DECEMBER 28, 2015

One way to accelerate SEO is to fully leverage the social media potential. Here are the five best ways to boost SEO through social media. Ramp Up an On-Site Blogs To Get More Social Shares. An on-site blog is the linchpin of an SEO-social media strategy. Don’t Forget LinkedIn.

Social Media 100

Social Media SEO Media Ohio 100

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools).

Channel 161

Channel Analytics Campaign Conversion 161

Hearpreneur

NOVEMBER 9, 2022

Using technology such as automation and analytics tools can make a huge difference in making your business run efficiently without the risk of making mistakes. I'm able to interact with amazing progressive people from around the world and develop connections and eventually relationships with them thanks to online tools and social media.

Technical Review 88

Technical Review Technology Entrepreneur Software Review 88

Up and Running

FEBRUARY 18, 2021

It’s up to them to decide how they promote your products, whether it’s through social media , word of mouth, pay per click (PPC), blog posts, email, newsletters, or any other way they see fit. You can split your web traffic so that one-half of visitors land on your page version A and another half on-page version B.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Web Analytics 2.0

PPC 123

PPC Analytics Conversion SEO 123

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. These messages often take the form of email marketing, although other media can also be used.”. This is where Hootsuite comes in.

Social Media 51

Social Media Marketing Analytics Audience 51

The Startup Magazine

OCTOBER 16, 2023

Unlike other forms of digital marketing like social media advertising or PPC that provide short-term results, SEO is a strategic process that helps in establishing a lasting online presence. An adept SEO agency knows how to harness social media channels to drive more traffic to your site and improve online visibility.

SEO 88

SEO Metadata Lead Generation Startup 88

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. These messages often take the form of email marketing, although other media can also be used.”. This is where Hootsuite comes in.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

MAY 22, 2014

These will be living documents that will include some of the best resources from here on ConversionXL and around the web. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market.

Software Review 116

Software Review PPC Analytics Search 116

YoungUpstarts

DECEMBER 29, 2015

Using the web browser, you can build the native mobile application with the basic features including photo gallery, news feed and links to the social media like Facebook, Twitter, LinkedIn etc. Infinite Monkeys is a DIY platform allows you to generate native apps for the web, Android and iPhones. Infinite Monkeys.

Mobile 100

Mobile HTML Application Development Widget 100

Occam's Razor

APRIL 23, 2012

This metric has been in every tool since we started torturing web server logs to measure hits (!). The web is littered with examples of this awfulness. Visitor Loyalty is not in every single report in your Digital Analytics tool. Page Views vs. Visitor Loyalty. Is there anything easier than measuring Page Views? News has them.

Metrics 152

Metrics Analytics Search Channel 152

YoungUpstarts

JULY 26, 2020

Plan Your Social Media Presence. There are countless ways to grow your social media presence. Use social media management tools to save more time. The key is to stay well in control of your social media accounts rather than letting them control you. Employ Analytics.

Social Media 147

Social Media Cloud PPC Mobile 147

Both Sides of the Table

OCTOBER 29, 2009

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. So PPC (pay-per-click) advertising on social networks has performed poorly to date. So what do we mean by in-stream advertising?

Technical Review 286

Technical Review Advertising Early Stage Internet 286

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. The most well-known, without a doubt, is Google Analytics. You can also run competitions on social media, email, or both for increased website activity. Publish guest articles.

SEO 183

SEO Social Media Search Campaign 183

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

SEPTEMBER 17, 2021

Keep in mind that the Tag Manager doesn’t replace Analytics or Ads but works alongside and enhances both. Important note: You’ll also see the option to create an audience source using Google Analytics. If you’ve not integrated your Analytics with your Ads account yet, now is a great time to do so. Install the code.

Management 149

Management Analytics Campaign Audience 149

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. It really is a fun group. etc.). . + Custom report.

Analytics 68

Analytics Web Marketing Framework 68

crowdSPRING Blog

DECEMBER 14, 2016

Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. Once you’ve taken care of analytics, you’ll want to identify some tools that will help you with keywords.

SEO 48

SEO Search Engineer Small Business 48

Women Entrepreneurs Can

FEBRUARY 25, 2020

Pay per click (PPC) is when you pay a search engine; for instance, Google to display your ad in the search result in a distinct and practical section for ads. Google Ads, previously known as Google AdWords, is the commonly known and unique PPC platform. Did you know that Long-tail keywords account for most of the web searches?

PPC 52

PPC SEO Social Media Search 52

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc., Shaw, Dallas Web Design Inc ! #15- Thanks to Brad M.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

SEPTEMBER 16, 2020

It’s ludicrous for a startup and our rapid-fire environment of rotating social media ads and landing page tweaks. Peep Laja, founder of CXL Institute , explains what that looks like for us: CXL Institute has 100+ landing pages—one for each course and training program, and a number of PPC landing pages.

Campaign 116

Campaign B2B Software Review Differentiation 116