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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. That’s not what this article is about. Viral/ Emotional State. And then what?

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're putting a 'Retweet' button inside the product to encourage viral growth.". Which is OK — not all products need to be viral!

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The Best Software to Grow and Support Your Vacation Rental Business

Up and Running

But, those that are will be in this article. . Unfortunately, that means that some of our best ideas often don’t get to see the light of day—especially when it comes to campaigns. . Build landing pages for your campaigns that do your hospitality business justice and give your campaigns a fair leg (or two) to stand on.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. A famous 1913 campaign by R.J. Image source ).

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Top 5 Reasons Why Your Content Marketing Campaign Failed

Brandanew

Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Organic Social Media Campaigns. At the beginning of the title of your articles, if possible. Word-of-Mouth Marketing.

SMS 101
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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Article originally appeared here. How To Ensure Your Startup Team Is Growth Hacking Not Copying.

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