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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. Deploying low touch campaigns helps to grow email and CRM lists and convert a higher volume of prospects. Take email marketing platform ConvertKit. Why are you in business?

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How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

As part of the founding sales teams at Stripe (Ross) and Google Cloud (Ryan) saw how little innovation there was around the buyer <> seller relationship. Account executives were running multi-year, multi-stakeholder, multi-million dollar deals with email and conference calls. .

B2B 87
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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Email subscribers from search traffic. How to calculate conversion rate.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Note: this article is heavily based on our great course with Bill Leake , CEO of Apogee Results. Account-Based Marketing.

B2B 48
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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

In this article, we try and help those who want to promote and boost their SaaS operations by sharing some clever ways to go about it. Email Marketing. Email marketing is also a cost-effective channel for retaining your existing customers instead of deciding to go to another provider when their subscription is about to expire.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. Remember that each tactic needs to meet your target prospects at each stage of your sales cycle (from prospecting, to qualifying prospects, to addressing their objections, to closing the sale).

Marketing 109