Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 94

Email SMS Marketing Channel 94

Brandanew

OCTOBER 28, 2015

How do we manage quality of brand experiences through another new channel? Before you add another tactic and channel reflect on what you’re providing to the listener. But I will name a few that stand out and can be adopted by any brand creating stories. How To Make Audio Stories Using Podcasts To Tell Your Brand Story.

Audio 100

Audio Audience Channel SEM 100

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. But LinkedIn owns the lucrative B2B audience. Hard-code subtitles to get your message across without the audio. LinkedIn’s targeting capabilities—by company name, job title, etc.—are They also come with higher costs and LinkedIn-specific platform limitations.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

AUGUST 23, 2023

They're hard to forget your last name. Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The fourth thing is start creating an audience. So that is the third thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

YoungUpstarts

MARCH 4, 2020

This makes marketing costs fall further, giving you big savings that you can channel into other marketing campaigns. You Can Spend Less When You Rely On Captions Rather Than Audio. So you can rely on captions instead to inform viewers because they are more effective than audio. So make short videos instead.

Campaign 162

Campaign Video Audio Marketing 162

crowdSPRING Blog

OCTOBER 10, 2018

Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users’ messages and interact with bots. According to Larry Kim, founder and CEO of MobileMonkey, “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.”

Marketing 87

Marketing Software Review Campaign Widget 87

Duct Tape Marketing

FEBRUARY 23, 2022

And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, no, necessarily, but then obviously once it became much more mainstream, probably around 2012, 13 is when it really probably took off again. Dan Franks (06:28): Yeah. Dan Franks (14:35): Yeah.

CPA 92

CPA Technical Review Hosting Audio 92

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

Audience 88

Audience Revenue Distribution Differentiation 88

Duct Tape Marketing

MAY 1, 2023

Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. 05:50] Identifying competition. [06:41]

Marketing 82

Marketing ChatGPT Framework Technical Review 82

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

OCTOBER 6, 2022

And I think one of the challenges sometimes is out of necessity, people have tied together, hacked together, or whatever we wanna call it a zoom and a note taker on Zoom and Slack, and you know, obviously Slack channels have, you know, exploded. We have Slack for audio based communication. Just tell John A. It's fine.

Audio 86

Audio Cofounder Jordan Video 86

Duct Tape Marketing

DECEMBER 28, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, necessarily. I've recent episode, he talked about how much time you need to spend prospecting.

Audio 50

Audio CPA Technical Review Hosting 50

This is going to be BIG.

SEPTEMBER 22, 2023

Audio/video vs writing? They can be on video or in an audio podcast or just written. In part, they sometimes feel like you’re waiting for your audience to finish them or add to them. Recording audio and/or video can be a huge investment of time, or very little at all. Long vs short? Where are your people?

Curation 128

Curation Audio Audience Video 128

Duct Tape Marketing

APRIL 5, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

Advertising 82

Advertising Analytics San Diego Networking 82

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. billion monthly active users, there’s a sizable audience to grow your business, whatever your target demographic. With over 1.5 Look at your customer data.

Sales 115

Sales Customer Viral Marketing 115

ReadWriteStart

JUNE 20, 2022

Using written, video, and audio content, you can directly engage with your audience and prove to them that you know what you’re talking about. A combination of blog posts, whitepapers, eBooks, podcasts, and even streaming video sessions can help you educate your audience and get more visibility. Social media.

Affiliate 138

Affiliate Startup Reputation Leadership 138

Duct Tape Marketing

NOVEMBER 9, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. The book is available on Amazon, Barnes and Noble and all of your regular channels.

Marketing 75

Marketing Differentiation Sacramento Small Business 75

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name?

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

JULY 21, 2022

Mike Blumenthal (01:59): So Google just today announced that 40% of their audience, younger audiences don't even come to Google search anymore because they prefer the visual nature of TikTok. SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. powered by.

Search 77

Search Technical Review Clickthrough Canada 77

Duct Tape Marketing

MAY 26, 2020

As long as you have a microphone that works, a way to record a conversation with guests (if you have guests), and a way to share the content with your audience, you’re really all set. It establishes an emotional connection with your audience. The format of a podcast allows you to develop a deeper relationship with your audience.

Small Business 94

Small Business SEO Audio Hosting 94

The Startup Magazine

JANUARY 22, 2020

When people view a business’s video content , they would be more likely to remember the contents of the video as well as the company of business name associated with the video. Either way, if you want to cement your online presence as well as reach, new audiences then consider making a video for circulation on social media.

Video 128

Video Social Media Viral Media 128

Up and Running

NOVEMBER 30, 2020

The key is to focus on topics that will help your audience achieve their desired results. Define your target audience. For instance, a topic like “how to earn $1000 from through freelance photography” would be an excellent topic for an audience made of freelance photographers. To identify such a topic, you need to….

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

JUNE 1, 2023

So no matter what your product is, you really need to understand who you are launching to, what your target market really is, and really understand that audience really well. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast.

Product 60

Product Framework Technical Review Cofounder 60

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. I've recent episode, he talked about how much time you need to spend prospecting.

Community 81

Community Framework Advisory Board Viral 81

Hearpreneur

JANUARY 24, 2018

Not only do podcasts create the best impressions (user experience) but podcast listeners are proven to take action more than any other media audience. I spent nearly 20 years working in senior management at a large media company (Fox), and for about half of that time, I was a “wantrepreneur” – without even knowing there was a name for it.

Entrepreneur 54

Entrepreneur Advertising Curation Vertical 54

Duct Tape Marketing

NOVEMBER 1, 2017

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. Robert, you take this one. So, there you go.

Cost 37

Cost Marketing Audience Media 37

Startup Lessons Learned

SEPTEMBER 7, 2008

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). Names have, of course, been changed to protect the innocent: Hope youre well; I thought Id relay a recent experience and thank you.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Duct Tape Marketing

MAY 24, 2023

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels.

Social Media 79

Social Media Media B2B B2C 79

Duct Tape Marketing

AUGUST 25, 2014

It’s called a video podcast, and for the business owner who has the time and resources to devote to creating one, it’s a very effective way of delivering educational content to your target audience and establishing yourself as an authority in your niche. What’s a Podcast? Why should I have a podcast also?”

Jordan 67

Jordan Las Vegas Alaska Audio 67

Both Sides of the Table

FEBRUARY 18, 2013

Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. Gangnam Style is the manifestation of this trend which turned what should have likely been a medium size global audience into an global phenomenon like we’ve never seen.

Video 380

Video Audience Global Distribution 380

YoungUpstarts

JUNE 23, 2016

Second, a blog is your way to connect with your audience. Create a YouTube Channel. A YouTube channel is basically a video version of a blog, or as the trend has come to be known as, a vlog. Remember, you are writing for the search engine just as much as you’re writing for your audience. This means no salesy stuff.

SEO 100

SEO Social Media Hosting Affiliate 100

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Canva doesn’t have the household name status of Adobe. And the wheel keeps turning.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. 12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] At the end of the day, it is your audience.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Duct Tape Marketing

OCTOBER 26, 2017

Which means as marketers, we should be thinking about how to leverage this channel. Targeted Audiences. There is a familiarity and trust between the host and their audience. All you need is a high-quality audio device and a 3-8 sentence-long script. Radio is more mobile than any other advertising channel.

Advertising 49

Advertising Hosting B2C Audience 49

Duct Tape Marketing

JULY 6, 2023

In April 2022, Becky published her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. More About Becky Robinson: Get your copy or audiobook of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. What's the size of your audience? Connect with Becky. Like this show?

Artificial Inteligence 56

Artificial Inteligence Leadership Audience Michigan 56

ConversionXL

NOVEMBER 10, 2020

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take? Breaking content out of the linear funnel. Choosing what to talk about.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102