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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy.

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Requests for Startups in 2024

VC Cafe

AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time. AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches?

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What Plinko Can Tell Us About Where to Post

This is going to be BIG.

Audio/video vs writing? They can be on video or in an audio podcast or just written. They could be curated lists of things you’ve read with little blurbs sharing what you learned or why you think something is interesting. In part, they sometimes feel like you’re waiting for your audience to finish them or add to them.

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Female Founder Interview: Rita Bautista, CEO of Latina Podcasters

The Startup Magazine

Latina Podcasters is changing the landscape of media by streamlining the process for brands and companies to purchase host-read ads and curated segments on podcasts with authentic Latinx voices. Rita: We want to create original pieces and audio novelas in English, Spanglish and Spanish and have them turn into movies. Hispanic market.

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

15:00] Should you be curating members for a community? [16:13] So if you were to start up a community and you wanna charge $5 a month, $50 a month, whatever's gonna be right for your audience. John Jantsch (15:00): Talk to me a little bit about curation. Should you be curating members, you know, for a community?

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Is It Too Late To Start A Podcast?

Duct Tape Marketing

And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, no, necessarily, but then obviously once it became much more mainstream, probably around 2012, 13 is when it really probably took off again. John Jantsch (04:56): You know, you mentioned that.

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The Impact of Community

Duct Tape Marketing

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.