ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Product development allows you to expand your existing market share by developing a new product for that audience. In 2020, Clubhouse established a market for an audio-only social platform.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

DECEMBER 14, 2022

16:52] How do you use scarcity as a differentiator without turning off your true fans? [20:01] It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Do you feel like you know what differentiates your business from every other business out there? And so again, it's just automatic.

Differentiation 80

Differentiation Demand Distribution Sales 80

Duct Tape Marketing

FEBRUARY 23, 2022

And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, no, necessarily, but then obviously once it became much more mainstream, probably around 2012, 13 is when it really probably took off again. I mean, it was such a great differentiator right early on.

CPA 92

CPA Technical Review Hosting Audio 92

ConversionXL

JUNE 15, 2021

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Fail to do so, and you’ll likely lose their attention.

Audience 153

Audience Retention Campaign Video 153

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. This content relates strictly to the products and services you provide, and have a very limited audience. Staying in front of our audience. Self-promotion. Use it sparingly.

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Channel Metrics Algorithm Video 129

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Duct Tape Marketing

DECEMBER 28, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, necessarily. I've recent episode, he talked about how much time you need to spend prospecting.

Audio 50

Audio CPA Technical Review Hosting 50

Duct Tape Marketing

DECEMBER 20, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. It's one of the most used platforms.

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

OCTOBER 6, 2022

We have Slack for audio based communication. John Jantsch (06:41): All right, so, so I'm gonna make you be like a baseball announcer, you know, who has to describe what's going on the field to an audience who can't see it? So the way we think about it is you always wanna have the right medium for the right message. Just tell John A.

Audio 86

Audio Cofounder Jordan Video 86

Duct Tape Marketing

FEBRUARY 27, 2020

That’s what differentiates us from just advertising. Video, email, audio, even sales copy that is meant to sell. I know when my books come out, for whatever reason, the audio book is a few weeks later or a few months later, and I always hear from people. It’s like, “I only listen to audio books.

Audio 57

Audio Boston Video HTML 57

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] 3:23] As CMO, how do you look at the customer journey? [5:26] Yes, it has.

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

MARCH 21, 2016

For people struggling to keep up with the competition, there is some good news, however—at this time, podcasting is still a relatively easy way to differentiate yourself from the competition, stand out in a crowded market, and gain access to hard-to-reach influencers in your industry. Will your show be a video or audio podcast?

Technical Review 28

Technical Review Software Review Audio Jordan 28

Duct Tape Marketing

NOVEMBER 10, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So there you have it. Two things to note. powered by.

Email 93

Email SMS Marketing Channel 93

Startup Lessons Learned

NOVEMBER 27, 2013

None of the webcasts included slides, so the audio versions work really well. Steven at 6:45 describes a useful distinction between customers, users and audiences, where these may be competing as well as overlapping interests. The conversation centered around a few key topics: customers, bureaucracy, and MVP. It''s humanly impossible.

Lean 165

Lean San Francisco Cofounder Programming 165

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Startup Lessons Learned

SEPTEMBER 15, 2008

That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. How to listen to customers, and not just the loud.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Up and Running

DECEMBER 16, 2014

The full audio is included above, and the full transcript can be found below: Jonathan: On behalf of Bplans.com, I’m really excited to introduce today’s guest speaker. The way that I define PR, basically, is that it’s raising your visibility to your awareness, to your target market, in a unique and differentiating manner.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

ConversionXL

OCTOBER 27, 2020

You’re likely already doing keyword research to identify how your target audience researches your topic and which answers they need in your content. To locate the best answer inside your video, Google needs an audio explanation so that the content shows up in the transcript, so this is something to make standard within your video strategy.

Algorithm 174

Algorithm Search Matching SEO 174

Startup Lessons Learned

SEPTEMBER 22, 2008

But because paid traffic is fundamentally a bidding war, its important that you have a differentiated ability to monetize customers better than other people who are bidding for the same traffic. Otherwise, your CPA will get driven up close to or exceeding your LTV, and you cant grow profitably anymore. This has led to exponential growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Do you feel like you know what differentiates your business from every other business out there? Viral is just big enough to start growing an audience and making sure that TikTok has a call to action. You wanna feel cool.

Community 81

Community Framework Advisory Board Viral 81

Austin Startup

MARCH 22, 2017

He did a live Q&A with the audience at SXSW Interactive 2017. Gary is known for his Daily Vee streams where he’ll share stories, give advice, and even commonly calls up members of his audience to answer their questions live. I’ll add that you should test and diversify your content to tailor it to your specific audience.

Startup 54

Startup Audience Audio Algorithm 54

Austin Startup

FEBRUARY 6, 2018

The Switchboard Platform makes these experiences available to third party developers looking to engage users and differentiate their offerings. Switchboard uses patented technologies leveraging deep audio and voice processing capabilities. We’re defining a new category so the product is highly differentiated. Patents granted.

Startup 48

Startup San Francisco Canada Audio 48

www.pakman.com

SEPTEMBER 27, 2012

However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. You can find examples of companies which produce content and only monetize it by selling it to consumers, but usually they also deliver audience to advertisers. Audio Books. Audio Books.

Social Media 47

Social Media Vertical Advertising Distribution 47

Duct Tape Marketing

SEPTEMBER 13, 2023

By answering key questions about the book’s purpose, target audience, and desired outcomes, aspiring authors can ensure that their book serves as a valuable asset for years to come. 10:16): How do you assist in crafting a book structure that not only meets the author’s objectives but also keeps the audience engaged? (14:11):

Audio 66

Audio Email Conversion Hiring 66

Duct Tape Marketing

JUNE 22, 2022

I think that's the differentiator. John Jantsch (09:32): So obviously this comes off more so in, in Mike's audio books probably than on the written page, but he has a level of sort of self deprecating humor that I think is his one of his tools for building trust. John Jantsch (03:27): Yeah. Right, right, right. AJ Harper (03:31): Yeah.

SMS 72

SMS Software Review New York Networking 72

Duct Tape Marketing

JULY 5, 2023

Key Takeaway: A good business book should have a unique idea that solves a specific problem for a targeted audience, incorporating real-life stories and a narrative structure that engages readers. 19:36] If you’re going to write a book today, how important is having audio done? [20:54] So that's what people know.

Audio 63

Audio Artificial Inteligence ChatGPT Naming 63

ConversionXL

OCTOBER 18, 2018

The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. The right people and right processes are critical components to take on the most challenging work—differentiating your business from those who are all too happy to claim unwarranted authority.

Technical Review 188

Technical Review Montana Differentiation Hiring 188

Duct Tape Marketing

NOVEMBER 1, 2017

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. Robert, you take this one.

Cost 37

Cost Marketing Audience Media 37

Hearpreneur

MAY 27, 2020

How do you gain the attention of your preferred audience in an era of stiff competition? The concept was not to be lost in the crowd of applicants for a job that didn’t exist, instead create one by differentiating. Struggling to know what to say to your audience? 10- Genuine interaction with your audience.

Entrepreneur 121

Entrepreneur Social Media Audience Conversion 121

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). It’s Episode 3 my little “ Loveline for startups.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Community 83

Community Marketing Audience Networking 83

Spencer Fry

SEPTEMBER 2, 2014

Neat idea though I''m having trouble differentiating it from Mixergy.". Oftentimes the most interesting topics for the audience are the most sensitive for the storyteller, especially when it comes to people who aren''t yet at the "success" stage. I may do a few selective audios to learn the process and then go from there.

Product 68

Product Audio RSS Social Media 68

Duct Tape Marketing

JULY 14, 2022

We don't, there is no live audio. And I think like when you're specing a business or a product like this, you have to make those decisions to think what is the audience you wanna attract? And the people that understand that will be able to use that as a differentiator in their business. Melissa Kwan (03:40): Yeah. powered by.

Technical Review 83

Technical Review Demand Cofounder Video 83

Startup Lessons Learned

OCTOBER 11, 2008

Be prepared to deal with excruciating judgements about what kind of content is appropriate for your audience. You may also struggle to keep up with changes in your audience. The companies that own those brands work hard to differentiate their offering so that people who wear their clothes will be perceived in a certain way.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Duct Tape Marketing

AUGUST 25, 2022

And that's what differentiates them from like the hobbyist bands that just get, get together on Friday nights and jam and, you know, smoke weed and drink beer together and have a good time. So you're not gonna get a lot of stuff out there, but what's gonna happen is when you do, you're gonna build audience like that. powered by.

Marketing 83

Marketing Framework Vertical SEO 83

Duct Tape Marketing

JUNE 16, 2022

John Jantsch (05:19): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant. Certainly one is a differentiator. So that's where the mindset, the weed mindset comes from. So you have to have right.

Technical Review 76

Technical Review Naming Networking Washington 76