ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. We know it’s nonsense.

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Undoubtedly, this takes more effort and costs more.

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. Whereas b2c, I mean m and MS has had a, has a community, right?

Community 82

Community Framework Advisory Board Viral 82

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Create core messages to speak to your target audience. What do you do? How do you do it?

Demand 95

Demand Management B2B Campaign 95

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 When used consistently, SEO tactics can help you push your website up Google’s results page so you have a greater chance of reaching your ideal audience when they search for keywords related to your brand.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts.

Metrics 152

Metrics Audience Curation Algorithm 152

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] In fact, when Brian and Dharmesh were actually creating it and wrote the book Inbound Marketing, that's when Duct Tape Marketing was really around and I had a lot of conversations with them early on. What’s your take on that? [09:55]

Metrics 75

Metrics Analytics Forecast Software Review 75

Eric Friedman

OCTOBER 26, 2018

Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups. . B2B is finally investing in brand, but missing the mark on differentiation. Building out a consumer facing part of a B2B site can be resource intensive.

B2B 60

B2B Design Differentiation Portfolio 60

YoungUpstarts

FEBRUARY 23, 2015

Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. They include total sales, campaign ROI, conversion rates, cost per lead, cost per sale, revenue per click and so on. Online Audiences and Marketing Messages. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

MAY 27, 2022

More conversions? Which sources drive the most traffic to your website from your target audience? B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Better qualified leads ?

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. And that's really the differentiator. This is predicting this conversation, right? That's what it's been fed.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation. email, SMS).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Now, you don’t know why – there’s no causal link between searching and conversion. For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site. Correlation vs Causation.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6%

Audience 156

Audience Video Software Review Conversion 156

Up and Running

AUGUST 14, 2018

Shawn Porat of Scorely concurs: “ I’m looking for ways to create more targeted lists, so I can improve engagement and conversions. Craft a message using what you know about your audience. Identifying the right space and time to build a relationship with the audience is key.”. Martin Ekechukwu of WHTWRKS Inc.

Marketing 71

Marketing Entrepreneur B2B Video 71

Duct Tape Marketing

NOVEMBER 1, 2017

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

Cost 37

Cost Marketing Audience Media 37

Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. There are huge conversations and exchanges of ideas that need to transpire as technology, healthcare, infrastructure and laws advance and change. Complex, B2B companies are struggling with social media.

Social Media 48

Social Media PR Media Public Relations 48

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

AUGUST 10, 2022

That’s the greatest opportunity to differentiate your business from every other company that does what you do. This company has snippets representing an everyday conversation at work. Source Many buying decisions today are based on the ability to connect with your audience.

Mobile 91

Mobile Video Audience Design 91

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Learn, get better, try some more.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JANUARY 18, 2023

the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? So what does your audience actually care about? James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person.

Chicago 76

Chicago Hiring Conversion Audience 76

Duct Tape Marketing

DECEMBER 30, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. Company like ours, signposts, we are a B2B or business to business company. They have a certain budget in mind.

Software Review 89

Software Review Marketing Technical Review Michigan 89

Up and Running

AUGUST 7, 2019

Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Your audience is on their phone more than ever, so your site needs to be ready. That’s what you will need to target.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

JULY 14, 2022

And I think like when you're specing a business or a product like this, you have to make those decisions to think what is the audience you wanna attract? You can put in sales notification, but it's based on your conversion pixel, there is a counter, but you could choose live or accumulative, but it's real. Everything is real.

Technical Review 84

Technical Review Demand Cofounder Video 84

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. Audiences, Relationships, and You(Tube). Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. We are a B2B or business to business company. And, and that's the conversations that are happening in Facebook groups.

Small Business 90

Small Business Software Review Marketing Technical Review 90

ConversionXL

SEPTEMBER 16, 2020

Copy testing, in other words, won’t help you differentiate —it will help you know if you’re conveying that differentiation effectively, in a brand spot or on a long-form sales page. The way to increase the conversion rate on those pages is to improve the copy. And most copy tests don’t reward you for that.

Campaign 116

Campaign B2B Software Review Differentiation 116

Duct Tape Marketing

DECEMBER 1, 2022

And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. 14:25): It, it basically are signals of your personality that you are sharing with your audience. So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

Charlotte 88

Charlotte Audience Technical Review Chicago 88

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates. One of the most important rules of any salesperson or marketer is know your audience.

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. But if you're doing b2b, you're probably not on a phone doing it. Website live chat has evolved an incredible amount since its inception.

SMS 92

SMS Technical Review Channel Cofounder 92

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). Similar Audiences in Google Ads. Similar Audiences let you gently expand your audience while ensuring it’s visible only to relevant eyes. PPC campaigns continue to become increasingly well-targeted.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Conversations are happening all around you – are you listening, are you participating? Marketing gurus often refer to it as “differentiation.” Run market research on the cheap by using Google Adwords to target an audience.

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. What exactly are you doing, who is your target audience, who are key partners or employees, how much money do you require to get started? Duct Tape Marketing.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. Use research to speak to what your audience cares about. According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Where do you start?

Customer 92

Customer Audience Campaign Social Media 92

Software By Rob

AUGUST 18, 2010

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.

Software Review 78

Software Review Software Revenue Cofounder 78