Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

YoungUpstarts

MARCH 18, 2013

Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic.

Social Media 269

Social Media Small Business Media Marketing 269

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. But it's, social media isn't inherently community.

Community 82

Community Framework Advisory Board Viral 82

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Image source ). His solution? What won upvotes?

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MAY 27, 2022

hoping to scoop up that small percentage of your audience who is ready to buy. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. I spend time on social media sites, like Instagram. Obsessing over going viral.

Demand 124

Demand B2B Distribution Channel 124

Hearpreneur

JULY 5, 2023

TikTok is used to create engaging and entertaining content that aligns with the brand's values and target audience. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Martin Seeley, Mattress Next Day ! #2-

Entrepreneur 107

Entrepreneur Audience PPC Campaign 107

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. Social and Display Ads. Then there’s the social and display side, often deemed as higher funnel than intent-based search ads. In addition, display allows you to target niche audiences based on interests. Virality and Referral. Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The advantage of asking a broader audience, including customers, prospects/leads, and even churned customers is that the scores show how the SMB community is talking about a given brand. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media? How did you do that?

Management 150

Management Product Entrepreneur Silicon Valley 150

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 75

Marketing Differentiation B2C PR 75

www.foliomag.com

JULY 31, 2012

Audience Development. B2B: Business Media. Consumer Media. Top Social Media Measurement and Tracking Tools. Digital audience developers and executives discuss their favorites. Here, digital audience marketers chime in on the ones they’re using now, and why. Add Your Resume. Featured Jobs.

Social Media 40

Social Media Rhode Island Media South Dakota 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? SoundCloud’s primary audience is: Male. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. 5 Dimensions of Rockstar B2B explainer videos. The Art Of Creating A Magnetic Value Proposition.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . What’s the ROI? Can I sell?

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

SEPTEMBER 2, 2019

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

JUNE 16, 2017

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. It’s proven to engage with audiences and showcase your brand personality in an authentic manner. Show your audience (attendees or otherwise) what happens behind the scenes. High-quality video content.

South Africa 55

South Africa Audience Video Africa 55

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. You can be the sales guy or gal with all the tools you need at your fingertips ­ email, phone, social networks, etc. One-­to-­many” resellers already hold a significant audience. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

YoungUpstarts

AUGUST 21, 2014

by Justin Beegel, CEO of Infographic World and the author of “ Infographics For Dummies “ The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. That will help it go viral, as controversy sells.

Viral 162

Viral Europe America Social Media 162

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. That's how you pick a winner.

Framework 76

Framework Audience Audio Elevator Pitch 76

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 3, 2014

[I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. It is a social network (like Facebook). Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? Conversation Rate = # of Audience Comments (or Replies) Per Post.

Social Media 165

Social Media Metrics Conversion Media 165

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. How to Optimize your Social Media Posts for Search Engines. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

YoungUpstarts

MARCH 27, 2020

Not only do 69% of the US population still read the newspaper, but most press outlets have e-magazines and social media pages where they can post and share articles. Then, to communicate with a broader audience, you should consider contacting your local press office. Contact the Press. Attend Trade Shows.

PPC 179

PPC Social Media Audience Advertising 179

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. Identify how your video will be used (TV broadcast, social media, tradeshow exhibition, etc.)

Video 180

Video B2B Campaign Social Media 180