Duct Tape Marketing

FEBRUARY 2, 2022

Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and win big business in effective and ethical ways. So, you know, how important is, is a match to the URL? We Google it.

Naming 74

Naming Kansas City Kansas Technical Review 74

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., Monitor both to see how your audience engages with your marketing.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

DECEMBER 7, 2016

Here’s how to create a PPC targeting masterplan that will help you find your perfect audience, with the help of squirt guns and water balloons… Specific Demographics. This means you have to generate awareness and demand yourself, before you get that sale. LinkedIn (not great for B2C). Retargeting audiences.

PPC 48

PPC B2C B2B Sales Cycle 48

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry. Your audience is not one-dimensional.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

JULY 7, 2020

If you’re looking for an alternative way to drive traffic, leads, and sales, Pinterest is an opportunity. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. See what works for your audience—keep timezones in mind if you have international reach. How to pin?

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

OCTOBER 26, 2017

These aren’t even B2C companies – they’re selling software platforms! Targeted Audiences. There is a familiarity and trust between the host and their audience. This also opens the door to inexpensive A/B testing , where you could try different scripts and see which messaging resonates most effectively with audiences.

Advertising 47

Advertising Hosting B2C Audience 47

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The real work: Matching learning to tasks, not individuals. Learning styles should try to “match the unit of content to the best way to create meaning for most students,” or, in a marketer’s case, the most prospects.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

SEPTEMBER 10, 2012

It all starts with knowing who is your target audience and what they need or want. If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them. Why identifying your target audience matters.

Audience 122

Audience Analytics B2B eCommerce 122

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left. We will look at many different examples.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. You might then decide to start an affiliate marketing program to help you reach new audiences. Are you aware of your profit margin on every type of sale? Some people confuse affiliate marketing with referral marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

NOVEMBER 6, 2015

Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. Not only does your sample need to be large enough, but it needs to be representative of your entire audience, as well.

PPC 48

PPC Software Review Technical Review Campaign 48

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Look for decision makers with events that are a match for your product or service. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MARCH 3, 2021

That’s why PPC is one of my favorite ways to quickly start testing out digital strategy and sales processes. It’s important to remember that your Google Ads are not only triggered for the search phrases or words that you add to your campaign, even if you use “Exact Match.”. Example of a Google Ads Search Terms Report.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

Austin Startup

OCTOBER 29, 2017

That’s a line I heard in a sales talk some years ago. You know you should engage in customer discovery not only to identify prospects but also to get unvarnished feedback about your product so you can evolve to match their buying motivations. The sales heroes are the one who sell the vaporware that precedes that finished product.

Sales 48

Sales B2C Matching Austin 48

Duct Tape Marketing

APRIL 28, 2017

Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. Lead generation & sales. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. The result? 24% of their engagement today can be attributed to advocacy. Crowd-sourced content.

Social Network 48

Social Network Distribution Curation B2B 48

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JUNE 2, 2020

You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Copytesting is the only audience intelligence tool that’s 100% focused on copy.

Differentiation 162

Differentiation Software Review United States Demand 162

Occam's Razor

NOVEMBER 2, 2015

The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Its beauty is that it moves away from company selfishness and solves purely for audience intent. Big mistake.

Social Media 60

Social Media Media B2C B2B 60