Version One Ventures

NOVEMBER 14, 2012

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

Viral 149

Viral Product Vertical Acquisition 149

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.

Retention 113

Retention Marketing Acquisition Channel 113

The Next Web

AUGUST 19, 2013

“One-­to-­many” resellers already hold a significant audience. One-­to-­many” resellers already hold a significant audience. They are not looking to benefit by partnering with your company. They’re looking to benefit by partnering with companies like yours. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. The remaining 11% of the user base is over 50.

Sales 115

Sales Customer Viral Marketing 115

YoungUpstarts

SEPTEMBER 2, 2013

We’ve never spent a dime on marketing since then and we continue to get word of mouth and viral marketing from our customers about how much they enjoy the tour.”. What to look for in a partner. When it comes to partnering, try to identify someone or some organization “outside” of your business. Common vision and similar goals.

Partner 202

Partner Seattle United States Cofounder 202

Up and Running

JANUARY 27, 2021

It doesn’t just come down to operations; some of these tools will help you reach new audiences and build better relationships with future customers. This vacation rental software is a preferred partner of Airbnb, Booking.com, Expedia, and more. . Stay open to everything. Lodgify—The one for booking operations.

Software Review 79

Software Review Software Technical Review Social Media 79

Both Sides of the Table

APRIL 12, 2018

I should also say a huge thank you to my partner Greg Bettinelli, as Ring was amongst the first deals he ever funded and along with GOAT, thredUP and some of the other great deals he’s led for us?—?his Jamie understood the mass-market appeal and the massive audience he could reach going on the show. He did all of these and more.

Security 247

Security Los Angeles Silicon Valley Video 247

The Startup Magazine

DECEMBER 14, 2023

You have to make sure that your brand story connects with your audience on an emotional level. Show Behind the Scenes You can share behind the scenes of what is happening in your business too and get your audience to learn more about you. Your audience will move to know what goes on in the office.

Video 120

Video Social Media Audience Media 120

Startup Professionals Musings

NOVEMBER 8, 2019

Whether you are addressing potential investors, your company’s board, business partners, or your customers, if you plan on becoming a person of influence, you need a collection of stories to weave into your message. You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever.

Angel Investor 255

Angel Investor Viral Audience Social Media 255

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Many of them have been broadcasting for several years, and have an existing established audience base.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

MARCH 6, 2019

But LinkedIn owns the lucrative B2B audience. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

mashable.com

JUNE 11, 2013

Settling on a clear focus — your product, your audience, your strategy — is critical from day one. Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. Your early partners, co-founders, investors and hires are crucial to get right.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

Startup Lessons Learned

DECEMBER 14, 2009

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Audiences, Relationships, and You(Tube). When I have a choice, I now buy Prudential.

Analytics 149

Analytics Marketing Audience Channel 149

Hearpreneur

JANUARY 22, 2023

And, if 2022 has taught us anything, it’s that brands need to be adaptable to change and meet their audience where they are. Regarding trade financing, many banking partners have only begun their digital journey. When you connect your story to a viral event and piggyback on its coverage you can get attention.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Social Media 122

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Figure out what is valuable to your audience. Establish partners and referrals.

Marketing 265

Marketing Viral SEM Startup 265

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Cobalt for General Partners helps GPs to optimize their fundraising strategy. 1) Manage the firm

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Figure out what is valuable to your audience. Establish partners and referrals.

Marketing 257

Marketing SEM Viral Social Media 257

YoungUpstarts

SEPTEMBER 15, 2020

If you say your product will be viral, you have to support this statement with facts. The last thing you want is for a potential investor or partner to claim that your business plan misrepresented your business. Know your audience. For potential partners or board members? Don’t mess around – research everything.

Business Plan 147

Business Plan Balance Sheet Non-Compete Forecast 147

mashable.com

JULY 10, 2012

Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product. Top From Our Partners. viral video. viral videos. Global Syndication Partners. 58,926 followers.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Duct Tape Marketing

MARCH 28, 2024

Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. You're not doing these things to go trend virally on Instagram or something like that, or LinkedIn or something like that that we got to.

Leadership 64

Leadership Software Review Campaign New York 64

reidhoffman.org

NOVEMBER 12, 2013

× At Greylock , my partners and I are driven by one guiding mission: always help entrepreneurs. In a single year, the classic general partner in a venture firm is exposed to around 5,000 pitches; decides to look more closely at 600 to 800 of them; and ends up doing between 0 and 2 deals. First, understand your audience.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Startup Professionals Musings

NOVEMBER 26, 2017

Whether you are addressing potential investors, your company’s board, business partners, or your customers, if you plan on becoming a person of influence, you need a collection of stories to weave into your message. You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever.

Marketing 173

Marketing Angel Investor Viral Audience 173

www.clickz.com

JANUARY 7, 2013

Audience/Traffic. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Photographs are audience magnets.

Social Media 86

Social Media Media B2C New York 86

Up and Running

AUGUST 2, 2017

She’d written it for a small, niche audience, so she knew it wouldn’t sell very many copies. We say, “Imagine someone at a cocktail party who read your book, talking to someone else in your potential audience. We learned this when we published our very first book, written by an expert in pop-up retail named Melissa Gonzalez.

Viral 88

Viral Video Metrics Non-Compete 88

Duct Tape Marketing

MARCH 15, 2023

Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Listen to creative elements wherever you get your podcasts. (00:52):

Software Review 83

Software Review Marketing Metrics Analytics 83

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

YoungUpstarts

MARCH 20, 2014

Choose the right partner. There are a number of ways to put together a crowdsourced team and many platform options, but the most cost-effective method is to partner with a company that specializes in video crowdsourcing. Know your audience. Envision your target audience member – the business buyer you’d most like to reach.

Video 180

Video B2B Campaign Social Media 180

The Startup Magazine

MAY 29, 2019

Thanks to the proliferation of the internet, it is now easier than ever to reach a global audience as well as specifically target to large numbers of individuals. You should choose a marketing partner who utilizes SEO, Google Adwords, and Facebook Ads. That is why so many businesses are utilizing the digital marketing approach.

Marketing 118

Marketing Social Media Video Viral 118

YoungUpstarts

NOVEMBER 21, 2014

Use Social Media to Reach a Wider Audience. You’re going to want to take advantage of reaching the largest audience possible. Team Up With Partner Businesses. Recent viral campaigns like the ALS Challenge are proof that giving back can go an extremely long way. Here are a few tips: 1.

eCommerce 196

eCommerce Small Business Viral Social Media 196

mashable.com

OCTOBER 5, 2012

your product appeals to a tech audience), as it cheapens your image. Grindr CEO: 100 Percent of My Audience Does Not Have Equality. Top From Our Partners. viral video. viral videos. Global Syndication Partners. Nevertheless, I would only use get- or -app in limited cases (e.g. Write the word backwards.

Naming 104

Naming Startup Social Media RSS 104

mashable.com

OCTOBER 5, 2012

Grindr CEO: 100 Percent of My Audience Does Not Have Equality. Top From Our Partners. viral video. viral videos. Global Syndication Partners. Facebook Is Like Bananas and Boxes, Says the Internet. Like Tweet. Expedia Supports Same-Sex Marriage With Poignant Ad. Like Tweet. Top Related Stories. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

APRIL 29, 2013

Cross sales, partner offers, conferences). This information could help you find relevant partners (if you’re an affiliate or in software), products to add to inventory (if you’re in e-commerce) or to add features, or at least learn to communicate the benefits of your features better. Viral/ Emotional State.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Instead, they tailor their Pinterest content for the platform’s audience: “5 Tips To Make Money From Home”; “Can You Really Make Money On The Side With ABC Service?”; “7 Saving Tips Stay-At-Home Moms Should Know!”.

Marketing 114

Marketing Viral Campaign Search 114

The Next Web

DECEMBER 2, 2013

Henrik Werdelin , the Managing Partner of Prehype , a venture development firm based in New York City that has helped build companies like Tradable , Barkbox , FancyHands , Basno and Path , says recreating Twitter isn’t necessarily difficult, but the layered features will take time to get right. 1) Twitter. 8) Angry Birds. Linus Pauling.

Cost 168

Cost San Francisco New York City Ruby 168

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. a cutting-edge technology that no on else offers? The answers to these questions will drive your pricing strategy.

Marketing 84

Marketing Startup Viral Small Business 84

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Figure out what is valuable to your audience. Establish partners and referrals.

Marketing 235

Marketing SEM Startup Viral 235